Trends · data through September 2026

Retail trends in Virginia

Iceflower tracks 10,559 stores from 5,418 retail chains in Virginia. Hobby Lobby grew fastest over the last year, ahead of The North Face and BoxLunch.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
5,418
Tracked stores
10,559
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and The North Face sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hobby Lobby ▲5 +19.1%
2 The North Face ▲10 +17.2%
3 BoxLunch ▲10 +15.7%
4 Value Village ▲8 +15.4%
5 Tobacco Hut ▲8 +15.2%
6 Cost Plus World Market ▲6 +14.9%
7 Grand Furniture ▲13 +14.8%
8 Sportsman's Warehouse ▲11 +14.5%
9 Fink's Jewelers ▲11 +14.4%
10 Sierra ▲9 +13.6%
11 Express ▲6 +11.6%
12 Dollar Tree ▲3 +11.1%
13 Brooks Brothers ▲18 +11.1%
14 Tillys ▲6 +10.2%
15 Black Friday Daily Deals ▲1 +10.2%

Store footprint

Store map

10,559 tracked store locations in Virginia, colored by category. The top 5 chains by store count run 1,284 of the 10,559 stores (12%); 4,783 of the 5,418 tracked chains have a single store here.

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