Trends · data through September 2026

Retail trends in Wisconsin

Iceflower tracks 6,573 stores from 3,718 retail chains in Wisconsin. Discovery Clothing Company grew fastest over the last year, ahead of Tractor Supply Co. and Citi Trends.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,718
Tracked stores
6,573
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Discovery Clothing Company and Tractor Supply Co. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Discovery Clothing Company ▲5 +19.8%
2 Tractor Supply Co. ▲2 +19.8%
3 Citi Trends ▲12 +18.6%
4 Gap ▲12 +18.0%
5 Board Game Barrister ▲11 +17.5%
6 Stan's Fit For Your Feet ▲9 +16.7%
7 The Jewelry Center ▲13 +16.0%
8 Michaels ▲5 +15.0%
9 Victoria's Secret ▲2 +14.7%
10 L&M Fleet Supply ▲3 +14.3%
11 Cost Plus World Market ▲4 +13.8%
12 Pet World Warehouse Outlet ▲6 +13.7%
13 Cigarette Depot ▲8 +13.6%
14 Grand Appliance and TV ▲6 +13.0%
15 Guitar Center ▲4 +12.5%

Store footprint

Store map

6,573 tracked store locations in Wisconsin, colored by category. The top 5 chains by store count run 815 of the 6,573 stores (12%); 3,344 of the 3,718 tracked chains have a single store here. 6% of the tracked retail stores here are sporting goods stores, against 4% across the United States.

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