Growth
Rainbow Shops against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rainbow Shops's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Old Navy | -1.8% |
| 2 | Rainbow Shops | +2.9% |
| 3 | Uniqlo | - |
| 4 | Levi's | -3.8% |
| 5 | Gap | +10.2% |
| 6 | Shoe Dept. | -6.5% |
| 7 | Cato Fashions | -0.8% |
| 8 | Citi Trends | +1.4% |
| 9 | K&G Fashion Superstore | -0.1% |
| 10 | Tommy Hilfiger | -4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
862 tracked Rainbow Shops locations across 34 US states, DC, and 1 territory. Florida, New York, and Georgia hold 30% of them.
Tracked stores by state
- Florida 99
- New York 93
- Georgia 66
- Texas 51
- North Carolina 47
- New Jersey 41
- Pennsylvania 39
- Illinois 37
- Maryland 37
- Ohio 31
- Virginia 29
- Louisiana 26
- Alabama 25
- Michigan 25
- California 22
- Tennessee 21
- Indiana 20
- Connecticut 17
- South Carolina 17
- Massachusetts 16
- Mississippi 15
- Missouri 14
- Minnesota 10
- Wisconsin 9
- Arizona 8
- Delaware 7
- Nevada 7
- Kentucky 6
- Rhode Island 6
- Arkansas 5
- Colorado 5
- District of Columbia 4
- New Mexico 3
- U.S. Virgin Islands 2
- Kansas 1
- Oklahoma 1
Customer overlap
Who shops at Rainbow Shops
Tracked chains Rainbow Shops customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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