Growth ranking
Fastest-growing tracked underwear & socks
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Jenette Bras sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
V
Victoria's Secret
|
- | +1.9% |
| 2 | J Jenette Bras | ▲1 | -1.6% |
| 3 |
S
Soma Intimates
|
- | -9.4% |
| 4 |
S
Sock Harbor
|
- | -11.1% |
| 5 |
J
Jockey
|
▲1 | -38.1% |
| 6 |
H
Hanesbrands
|
▼2 | -94.2% |
- Victoria's Secret
- Soma Intimates
- Sock Harbor
- Jockey
- Intimissimi
- Honey Birdette
- Jenette Bras
- Other tracked chains
Store footprint
Store map
216 tracked store locations in California. The 7 largest tracked chains are highlighted.
- Victoria's Secret (107)
- Soma Intimates (26)
- Sock Harbor (6)
- Jockey (8)
- Intimissimi (7)
- Honey Birdette (3)
- Jenette Bras (3)
- Other tracked chains
Top tracked chains by store count
-
1
V
-
2
S
-
3
H
-
4
J
-
5
I
Intimissimi 7
-
6
S
-
7
H
Honey Birdette 3
- 8 J Jenette Bras 3
-
9
C
Calzedonia 2
- 10 B Buzz R US 2
-
11
F
Frederick's of Hollywood 2
- 12 R Revelation in Fit 2
- 13 R Romance Boutique Secrets 2
- 14 S Spin Boutique 1
- 15 O Only Hearts 1
- 16 S Secrets San Mateo 1
- 17 S Slender Bodies 1
- 18 A Amor Lingerie 1
- 19 L Laced Fetish 1
- 20 F Fittin' Pretty 1
- 21 L Lucky Lingerie Plus 1
- 22 H Hubba Hubba 1
- 23 L Le Rouge 1
- 24 A Adult Warehouse Outlet 1
- 25 Y Yummy Lingerie 1
- 26 D Donna di Capri Lingerie 1
- 27 S Stage of Hollywood 1
- 28 I Intimacy 1
- 29 E Exotica Lingerie 1
- 30 L Love Lingerie 1
- 31 F Fun Zone Gifts and Video 1
- 32 T The Sultry Vixen 1
- 33 T The Bra Shoppe 1
- 34 C Cupid's Closet 1
- 35 M My Dirty Lil Secret 1
-
36
E
Eberjey 1
- 37 Y Yve's Lingerie Bra Fitting Specialist 1
- 38 D Danielle Napa 1
- 39 A Aphrodite's Lingerie & Gift Gallery 1
- 40 S Skitzo Kitty Lingerie Ltd. 1
- 41 F Fanny Wrappers 1
- 42 S Secrets Love Boutique 1
- 43 L Lingerie Etc 1
- 44 R Rumeur Lingerie 1
- 45 P Pleasures of the Heart 1
- 46 B Bargain Bazaar 1
- 47 G Goldies Adult Store 1
- 48 I Intimate Basics 1
More trends