Trends · data through September 2026

Sneakers & Athletic Brands in California

Iceflower tracks 395 stores from 17 sneakers & athletic brands in California. JD Sports grew fastest over the last year, ahead of Road Runner Sports and New Balance.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
395
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sneakers & athletic brands

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. JD Sports and Road Runner Sports sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J JD Sports logo JD Sports - +19.7%
2 R Road Runner Sports logo Road Runner Sports - +18.7%
3 N New Balance logo New Balance ▲2 +15.7%
4 A ASICS logo ASICS - +9.6%
5 F Fleet Feet logo Fleet Feet - +7.1%
6 F Foot Locker logo Foot Locker - +0.5%
7 N Nike logo Nike - -0.2%
8 C Champs Sports logo Champs Sports - -0.6%
9 H Hibbett Sports logo Hibbett Sports - -0.7%
10 P PUMA logo PUMA - -4.3%
11 U Under Armour logo Under Armour - -49.0%
12 R Reebok logo Reebok - -51.4%
13 F Finish Line logo Finish Line ▼2 -58.7%
  • Nike
  • Foot Locker
  • JD Sports
  • Road Runner Sports
  • adidas
  • Champs Sports
  • New Balance
  • Other tracked chains

Store footprint

Store map

395 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Nike (38)
  • Foot Locker (90)
  • JD Sports (39)
  • Road Runner Sports (20)
  • adidas (25)
  • Champs Sports (40)
  • New Balance (31)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →