Growth
Hot Topic against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hot Topic's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | American Eagle | +0.5% |
| 2 | Buckle | +1.1% |
| 3 | Hot Topic | +9.3% |
| 4 | Hollister Co. | -5.5% |
| 5 | PacSun | -3.9% |
| 6 | Spencer's | -1.9% |
| 7 | Zumiez | -6.0% |
| 8 | Aéropostale | +4.1% |
| 9 | Garage | - |
| 10 | Tillys | +1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
601 tracked Hot Topic locations across 50 US states. California, Texas, and Florida hold 28% of them.
Tracked stores by state
- California 81
- Texas 53
- Florida 36
- Pennsylvania 28
- Ohio 26
- New York 21
- Michigan 20
- Illinois 19
- Virginia 18
- Georgia 16
- New Jersey 16
- Washington 16
- Arizona 15
- Indiana 15
- North Carolina 15
- Colorado 14
- Maryland 12
- Missouri 11
- Minnesota 10
- Tennessee 10
- Wisconsin 9
- Connecticut 8
- Kentucky 8
- Massachusetts 8
- Nevada 8
- Oklahoma 8
- South Carolina 7
- Alabama 6
- Iowa 6
- Kansas 6
- Louisiana 6
- Mississippi 6
- New Mexico 6
- Oregon 6
- Utah 6
- West Virginia 6
- Arkansas 5
- Hawaii 5
- North Dakota 4
- New Hampshire 4
- Alaska 3
- Delaware 3
- Idaho 3
- Nebraska 3
- Maine 2
- Montana 2
- South Dakota 2
- Rhode Island 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at Hot Topic
Tracked chains Hot Topic customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends