Trends · data through September 2026

Gift Shops in California

Iceflower tracks 639 stores from 447 gift shop chains in California. Therapy Stores grew fastest over the last year, ahead of The Secret Garden and Steve's Hallmark Shop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
447
Tracked stores
639
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gift shop chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Therapy Stores and The Secret Garden sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Therapy Stores ▲1 +14.3%
2 The Secret Garden ▲2 +10.2%
3 Steve's Hallmark Shop - +7.8%
4 Gift Shop ▼1 -0.1%
5 Hallmark - -4.9%
6 Makers Market - -13.1%
7 Tokyo Japanese Lifestyle - -13.7%
8 Earthbound Trading Co. - -20.7%
9 Kids Club ▼1 -33.7%
10 As Seen On TV ▼1 -56.5%
  • Miniso
  • Hallmark
  • Del Sol
  • Tokyo Japanese Lifestyle
  • KidStore
  • District Market
  • Animation Studio Store
  • Other tracked chains

Store footprint

Store map

639 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 150 of the 639 stores (23%); 410 of the 447 tracked chains have a single store here. 2% of the tracked retail stores here are gift shops, the same share as across the United States.

  • Miniso (40)
  • Hallmark (64)
  • Del Sol (1)
  • Tokyo Japanese Lifestyle (26)
  • KidStore (1)
  • District Market (1)
  • Animation Studio Store (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Hallmark 64
  • 2 Miniso 40
  • 3 Tokyo Japanese Lifestyle 26
  • 4 Gift Shop 11
  • 5 Therapy Stores 9
  • 6 Lori's Gifts 5
  • 7 Topdrawer 4
  • 8 Earthbound Trading Co. 4
  • 9 Steve's Hallmark Shop 4
  • 10 Makers Market 4
  • 11 As Seen On TV 3
  • 12 Main Street Mercantile 3
  • 13 Kids Club 3
  • 14 The Secret Garden 3
  • 15 The Hill 2
  • 16 Rizo Sports & TCG 2
  • 17 Five and Dime General Store 2
  • 18 David M. Brian 2
  • 19 Fanloli 2
  • 20 Tahoe T-Shirtery 2
  • 21 Stitch And Feather 2
  • 22 Blackbird 2
  • 23 Paxton Gate 2
  • 24 Perry's Parcel & Gift 2
  • 25 Scott Valley Feed 2
  • 26 Asakichi 2
  • 27 Great Souvenirs of San Diego 2
  • 28 Lefty's Sports Card Store 2
  • 29 Frank & Son Collectible Show 2
  • 30 SFMOMA Museum Store 2
  • 31 Bazaar 2
  • 32 Maneki Neko 2
  • 33 I Love LA 2
  • 34 Teammates 1
  • 35 Hollywood Mall 1
  • 36 Ashtie's Beach Shack 1
  • 37 The Card Shoppe 1
  • 38 Bunkado 1
  • 39 Gum Saan 1
  • 40 Wine Country Gift Baskets 1
  • 41 Pelago 1
  • 42 Daisy Ruth Gifts 1
  • 43 East West 1
  • 44 Magnetron 1
  • 45 Fig Curated Living 1
  • 46 Summers Past Farms 1
  • 47 Candy & Kites 1
  • 48 STOR-E 1
  • 49 1-UP Factory 1
  • 50 Voyage 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.