Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bricks & Minifigs and The Game Chest sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Bricks & Minifigs | - | +6.6% |
| 2 | The Game Chest | - | +2.2% |
| 3 | LEGO | - | -2.3% |
| 4 | Tom's Toys | ▲1 | -5.5% |
| 5 | Sekaido | - | -13.7% |
| 6 | Lakeshore Learning | - | -16.0% |
| 7 | Build-A-Bear Workshop | - | -17.6% |
| 8 | The Toy Shop | - | -22.4% |
| 9 | Toy Crazy | ▲1 | -22.6% |
| 10 | Learning Express Toys | ▼2 | -49.7% |
| 11 | Fugitive Toys | - | -56.7% |
- LEGO
- Build-A-Bear Workshop
- Droid Depot
- Five Little Monkeys
- Lakeshore Learning
- Mattel
- Mad Alpaca Games
- Other tracked chains
Store footprint
Store map
323 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 74 of the 323 stores (23%); 175 of the 211 tracked chains have a single store here. 1% of the tracked retail stores here are toy stores, against 0.7% across the United States.
- LEGO (9)
- Build-A-Bear Workshop (39)
- Droid Depot (1)
- Five Little Monkeys (7)
- Lakeshore Learning (13)
- Mattel (2)
- Mad Alpaca Games (2)
- Other tracked chains
Top tracked chains by store count
- 1 Build-A-Bear Workshop 39
- 2 Lakeshore Learning 13
- 3 LEGO 9
- 4 Five Little Monkeys 7
- 5 Toys "R" Us 6
- 6 Toy Crazy 4
- 7 Learning Express Toys 4
- 8 The Toy Shop 3
- 9 Sekaido 3
- 10 Bricks & Minifigs 3
- 11 The Game Chest 3
- 12 Tom's Toys 3
- 13 Optimus Toys 3
- 14 Fugitive Toys 3
- 15 Geppetto's Toys 3
- 16 Tantrum 2
- 17 Puzzle Zoo 2
- 18 The Toy Box 2
- 19 Pure Blades 2
- 20 Toys 4 U 2
- 21 Chalice Collectibles 2
- 22 Toys N Motion 2
- 23 Sheldon's Hobbies 2
- 24 Cheeky Monkey Toys 2
- 25 Go! Calendars, Toys & Games 2
- 26 The Wee Loft 2
- 27 Mind Games 2
- 28 Squishable 2
- 29 Chrono Toys 2
- 30 Bricks and Minifigs 2
- 31 Lakeshore Learning Store 2
- 32 Mattel 2
- 33 Shuffle and Cut Games 2
- 34 Mad Alpaca Games 2
- 35 American Girl 2
- 36 The Avid Reader 2
- 37 Bricks & Minifigs Redding 1
- 38 The Train Shop 1
- 39 Hypnotized Hobbies 1
- 40 Childish Toy Shop 1
- 41 The Prize Booth 1
- 42 Kip's Toyland 1
- 43 Clockwork Games 1
- 44 Bricks & Minifigs Lomita 1
- 45 JNA Collectibles 1
- 46 Brickmania Mare Island 1
- 47 Elena's Rock Shop 1
- 48 Game Vault 1
- 49 Q Pop 1
- 50 Toys of the Universe 1
More trends