Trends · data through September 2026

Retail trends in Chico, CA

Iceflower tracks 185 stores from 150 retail chains in Chico, CA. Dollar General grew fastest over the last year, ahead of Goodwill and Tractor Supply Co..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
150
Tracked stores
185
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +19.4%
2 Goodwill - +8.1%
3 Tractor Supply Co. - +5.4%
4 Ace Hardware - +4.4%
5 Dollar Tree - +3.9%
6 Walmart - -7.2%
7 Big Lots - -100.0%
  • Discount Store
  • Vape & Tobacco Shops
  • Sporting Goods Store
  • Thrift Stores
  • Art Craft Hobby Store
  • Hardware Store
  • Pet Store
  • Other categories

Store footprint

Store map

185 tracked store locations in Chico, CA, colored by category. The top 5 chains by store count run 25 of the 185 stores (14%); 133 of the 150 tracked chains have a single store here. 6% of the tracked retail stores here are art craft hobby stores, against 3% across California.

  • Discount Store (22)
  • Vape & Tobacco Shops (17)
  • Sporting Goods Store (14)
  • Thrift Stores (12)
  • Art Craft Hobby Store (11)
  • Hardware Store (9)
  • Pet Store (9)
  • Other categories

Top tracked chains by store count

More trends

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