Trends · data through September 2026

Thrift Stores in California

Iceflower tracks 1,112 stores from 616 thrift stores in California. Goodwill Donation Xpress grew fastest over the last year, ahead of The Salvation Army Thrift Store and Donation Center and Bridge Thrift.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
616
Tracked stores
1,112
Consumer panel
130M+

Growth ranking

Fastest-growing tracked thrift stores

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill Donation Xpress and The Salvation Army Thrift Store and Donation Center sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill Donation Xpress logo Goodwill Donation Xpress - +19.5%
2 T The Salvation Army Thrift Store and Donation Center logo The Salvation Army Thrift Store and Donation Center ▲1 +19.0%
3 B Bridge Thrift ▲2 +15.1%
4 H Hope Thrift Store ▲2 +11.7%
5 V Value Village logo Value Village - +7.2%
6 F Freestyle Clothing Exchange ▲1 +6.6%
7 B Buy Sell Loan - +5.5%
8 A American Cancer Society Discovery Shop logo American Cancer Society Discovery Shop ▲1 +4.3%
9 C Children's Orchard - +2.6%
10 E Eco Thrift - +2.0%
11 S Sutter Hospice Thrift Store - +0.6%
12 O Out of the Closet logo Out of the Closet - -0.8%
13 O Once Upon A Child logo Once Upon A Child - -2.5%
14 H Hope of the Valley Thrift Store - -4.0%
15 W Wasteland logo Wasteland ▼1 -5.1%
  • Goodwill
  • Value Village
  • The Salvation Army Family Store & Donation Center
  • Eco Thrift
  • DAV Veterans Thrift Store
  • The RealReal
  • Consignment Classics
  • Other tracked chains

Store footprint

Store map

1,112 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Goodwill (310)
  • Value Village (28)
  • The Salvation Army Family Store & Donation Center (25)
  • Eco Thrift (6)
  • DAV Veterans Thrift Store (2)
  • The RealReal (5)
  • Consignment Classics (2)
  • Other tracked chains

Top tracked chains by store count

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