Trends · data through September 2026

Collectibles & Hobby in California

Iceflower tracks 104 stores from 15 collectibles & hobby chains in California. The Village grew fastest over the last year, ahead of Comics-N-Stuff and Sanrio.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
104
Consumer panel
130M+

Growth ranking

Fastest-growing tracked collectibles & hobby chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Village and Comics-N-Stuff sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Village - +13.7%
2 C Comics-N-Stuff - +12.1%
3 S Sanrio logo Sanrio - +7.6%
4 D Disney Store logo Disney Store - +2.6%
5 B BoxLunch logo BoxLunch - -6.3%
6 H HobbyTown - -7.3%
7 W Warhammer logo Warhammer - -12.6%
8 F FYE logo FYE - -56.2%
  • BoxLunch
  • Disney Store
  • Comics-N-Stuff
  • Warhammer
  • HobbyTown
  • GameZone
  • Graham Crackers Comics
  • Other tracked chains

Store footprint

Store map

104 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • BoxLunch (44)
  • Disney Store (7)
  • Comics-N-Stuff (7)
  • Warhammer (21)
  • HobbyTown (6)
  • GameZone (1)
  • Graham Crackers Comics (1)
  • Other tracked chains

Top tracked chains by store count

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