Trends · data through September 2026

Insurance trends in California

Iceflower tracks 534 stores from 165 insurance chains in California. AAA grew fastest over the last year, ahead of Kaiser Permanente and Discount Car Insurance.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
165
Tracked stores
534
Consumer panel
130M+

Growth ranking

Fastest-growing tracked insurance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. AAA and Kaiser Permanente sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A AAA logo AAA - +11.0%
2 K Kaiser Permanente logo Kaiser Permanente - -1.9%
3 D Discount Car Insurance ▲1 -16.6%
4 V Veronica's Insurance - -18.7%
5 H Hammer Insurance Services ▲2 -21.6%
6 P Progressive Insurance logo Progressive Insurance - -88.7%
7 F Freeway Insurance logo Freeway Insurance - -91.0%
8 L Lemonade logo Lemonade ▼3 -95.3%
  • Health & Medicare Plans
  • Insurance agencies
  • Auto Clubs & Roadside
  • Auto & Home Insurance
  • Life Insurance & Final Expense
  • Other categories

Store footprint

Store map

534 tracked store locations in California, colored by category.

  • Health & Medicare Plans (199)
  • Insurance agencies (136)
  • Auto Clubs & Roadside (124)
  • Auto & Home Insurance (71)
  • Life Insurance & Final Expense (4)
  • Other categories

Top tracked chains by store count

  • 1 K Kaiser Permanente logo Kaiser Permanente 196
  • 2 A AAA logo AAA 124
  • 3 L Lemonade logo Lemonade 13
  • 4 F Farmers Insurance logo Farmers Insurance 10
  • 5 F Freeway Insurance logo Freeway Insurance 10
  • 6 D Discount Car Insurance 5
  • 7 S State Farm logo State Farm 4
  • 8 H Hammer Insurance Services 3
  • 9 V Veronica's Insurance 3
  • 10 P Progressive Insurance logo Progressive Insurance 3
  • 11 N New York Life Insurance logo New York Life Insurance 2
  • 12 N Next Insurance 2
  • 13 J Julio's Auto Insurance 2
  • 14 S State Compensation Insurance Fund logo State Compensation Insurance Fund 2
  • 15 F Fiesta Auto Insurance & Tax Service logo Fiesta Auto Insurance & Tax Service 2
  • 16 M Mona's Auto Insurance Services 2
  • 17 C Cost-U-Less Insurance 2
  • 18 B Blue Shield of California logo Blue Shield of California 2
  • 19 S Stephanie Bader 1
  • 20 B Bond Services 1
  • 21 C Carlos Romero Insurance Services 1
  • 22 A Allstate logo Allstate 1
  • 23 G Glover Independent Insurance Agency West 1
  • 24 L LH Herrera Insurance and Income Tax 1
  • 25 S SavePlus Insurance Center 1
  • 26 L Lissin & Co. 1
  • 27 S Steven Allred 1
  • 28 J Jerry 1
  • 29 M MGH Insurance Services 1
  • 30 W Worldwide Facilities 1
  • 31 E Every Day Insurance Service Inc 1
  • 32 L LifeHelp logo LifeHelp 1
  • 33 D District 72 Recruiting & Training Center 1
  • 34 A Amplified Wealth 1
  • 35 A Auto International Insurance & DMV Services 1
  • 36 A Amy's Insurance & Taxes 1
  • 37 A All Types Insurance Agency 1
  • 38 C Credit Karma logo Credit Karma 1
  • 39 J JA Health Insurance Services 1
  • 40 R Ramirez Victor 1
  • 41 K Kathleen Peters 1
  • 42 O Otay Registration & Auto Lien Services 1
  • 43 F Fresno State Farm logo Fresno State Farm 1
  • 44 B Border Mexican Insurance Services 1
  • 45 S SaveDirect Insurance 1
  • 46 F Farmers Insurance - Dan Kitajima 1
  • 47 W We Insured 1
  • 48 V VSP 1
  • 49 M Multi-Auto Insurance Income Tax Services 1
  • 50 B Best Insurance Services 1

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