Trends · data through September 2026

Art Craft Hobby Stores in California

Iceflower tracks 985 stores from 590 art craft hobby store chains in California. Michaels grew fastest over the last year, ahead of Paper Source and Airsoft Extreme.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
590
Tracked stores
985
Consumer panel
130M+

Metro by metro

The leading art craft hobby store chains in every California metro area

Tracked art craft hobby store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Michaels leads in 9 metro areas, Hobby Lobby in 8 metro areas. Against their share in California as a whole, Michaels stands out in 8 metro areas, Hobby Lobby in 3 metro areas.

By tracked consumer spend, Q4 2025–Q3 2026

Not enough tracked stores: El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Napa, CA · Redding, CA · Salinas, CA · Visalia, CA · Yuba City, CA

No ranked chain with 5% of the metro area's spend and 3 stores there: Bakersfield-Delano, CA · Chico, CA · Modesto, CA · San Luis Obispo, CA · Santa Cruz-Watsonville, CA · Santa Rosa-Petaluma, CA

Not enough tracked stores: El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Napa, CA · Redding, CA · Salinas, CA · Visalia, CA · Yuba City, CA

A metro area shows a ranking once it has at least 2 tracked art craft hobby store chains and 10 tracked stores. Relative to California compares a chain's share of the metro area's spend with its share in California as a whole. It ranks the 7 biggest chains in California and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of California is light gray. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked art craft hobby store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Michaels and Paper Source sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Michaels - +2.4%
2 Paper Source - -0.1%
3 Airsoft Extreme - -34.0%
4 Tandy Leather - -38.0%
5 University Art - -43.6%
6 Maido - -45.0%
  • Hobby Lobby
  • Michaels
  • Blick Art Materials
  • Color Me Mine
  • Paper Source
  • Martine
  • Top Deck Keep
  • Other tracked chains

Store footprint

Store map

985 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 289 of the 985 stores (29%); 559 of the 590 tracked chains have a single store here. 3% of the tracked retail stores here are art craft hobby stores, the same share as across the United States.

  • Hobby Lobby (68)
  • Michaels (148)
  • Blick Art Materials (12)
  • Color Me Mine (34)
  • Paper Source (27)
  • Martine (1)
  • Top Deck Keep (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Michaels 148
  • 2 Hobby Lobby 68
  • 3 Color Me Mine 34
  • 4 Paper Source 27
  • 5 Blick Art Materials 12
  • 6 Tandy Leather 7
  • 7 Airsoft Extreme 3
  • 8 Maido 3
  • 9 University Art 3
  • 10 FLAX art & design 2
  • 11 LA Sports Cards 2
  • 12 Utrecht Art Supplies 2
  • 13 Fast Track Hobbies 2
  • 14 CeramiCafe 2
  • 15 Blue Rooster Art Supplies 2
  • 16 Maxx Cards Gaming 2
  • 17 UFO Upholstery Fabric Outlet 2
  • 18 Cherry Berry Quilts 2
  • 19 Project CCG 2
  • 20 Remainders Creative Reuse 2
  • 21 Ben Franklin Crafts 2
  • 22 Way Up Art and Frame 2
  • 23 Heath Ceramics 2
  • 24 Graphaids 2
  • 25 Rileystreet Art Supply 2
  • 26 Halloween Planet 1
  • 27 Bullseye Glass Resource Center Bay Area 1
  • 28 Needlepoint Inc. 1
  • 29 Perfect Rares Card Center 1
  • 30 Dharma Trading Company 1
  • 31 A-1 Foam & Fabrics 1
  • 32 A Main Hobbies 1
  • 33 The Paint Chip 1
  • 34 Aristeia Needlepoint 1
  • 35 Fabrix 1
  • 36 Marathon West 1
  • 37 Gator Games & Hobby 1
  • 38 The House of Halloween 1
  • 39 Wicked Chamber 1
  • 40 Dostal Studio Inc 1
  • 41 SarangHello 1
  • 42 Hollywood Toys & Costumes 1
  • 43 AMain Hobbies Chico Store 1
  • 44 Lucky Handicrafts 1
  • 45 The Sow's Ear 1
  • 46 Arnie's Model Trains 1
  • 47 Abcana Industries Inc 1
  • 48 Crafty Cut Vinyl 1
  • 49 Nainsook Framing & Art 1
  • 50 Stained Glass Garden 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.