Trends · data through September 2026

Retail trends in Santa Rosa-Petaluma, CA

Iceflower tracks 749 stores from 628 retail chains in Santa Rosa-Petaluma, CA. Ross Dress for Less grew fastest over the last year, ahead of Copperfield's Books and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
628
Tracked stores
749
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ross Dress for Less and Copperfield's Books sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ross Dress for Less - +16.0%
2 Copperfield's Books ▲1 +11.2%
3 Dollar Tree - +9.5%
4 Petco - +2.9%
5 Ace Hardware - +2.8%
6 Staples - +1.9%
7 Spirit Halloween - +1.7%
8 Walmart - +1.0%
9 Target - +1.0%
10 Big 5 Sporting Goods - -1.3%
11 Goodwill - -1.7%
12 Sunglass Hut - -2.5%
13 The Home Depot - -3.6%
14 Old Navy - -4.6%
15 Sherwin-Williams - -5.2%

Store footprint

Store map

749 tracked store locations in Santa Rosa-Petaluma, CA, colored by category. The top 5 chains by store count run 42 of the 749 stores (6%); 563 of the 628 tracked chains have a single store here. 3% of the tracked retail stores here are discount stores, against 7% across California.

Top tracked chains by store count

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