Trends · data through September 2026

Retail trends in Modesto, CA

Iceflower tracks 463 stores from 334 retail chains in Modesto, CA. Ross Dress for Less grew fastest over the last year, ahead of Dollar General and The Home Depot.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
334
Tracked stores
463
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ross Dress for Less and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ross Dress for Less - +11.4%
2 Dollar General - +2.6%
3 The Home Depot - +0.8%
4 Kohl's - -0.4%
5 Target - -0.6%
6 Dollar Tree - -0.9%
7 Goodwill - -1.0%
8 Famous Footwear - -1.0%
9 dd's DISCOUNTS - -1.4%
10 Ace Hardware - -1.5%
11 Tractor Supply Co. - -1.8%
12 Walmart - -3.2%
13 Petco - -6.3%
14 Leslie's Pool Supplies - -8.9%
15 Family Dollar - -9.2%

Store footprint

Store map

463 tracked store locations in Modesto, CA, colored by category. The top 5 chains by store count run 53 of the 463 stores (11%); 277 of the 334 tracked chains have a single store here. 11% of the tracked retail stores here are discount stores, against 7% across California.

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