Trends · data through September 2026

Retail trends in Santa Maria-Santa Barbara, CA

Iceflower tracks 337 stores from 269 retail chains in Santa Maria-Santa Barbara, CA. Dollar Tree grew fastest over the last year, ahead of Victoria's Secret and Big 5 Sporting Goods.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
269
Tracked stores
337
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Victoria's Secret sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar Tree ▲2 +17.7%
2 Victoria's Secret - +16.9%
3 Big 5 Sporting Goods - +14.1%
4 Ross Dress for Less - +13.1%
5 Michaels - +12.5%
6 The Home Depot - +9.4%
7 Goodwill - +2.4%
8 Tillys - +1.1%
9 Petco - +0.7%
10 Old Navy ▲1 +0.2%
11 Target - -1.9%
12 PetSmart ▼2 -2.0%
13 Walmart - -6.1%
14 Claire's - -6.6%
15 Boot Barn ▼1 -12.4%
  • Sporting Goods Store
  • Discount Store
  • Flower Shop
  • Vape & Tobacco Shops
  • Pet Store
  • Thrift Stores
  • Hardware Store
  • Other categories

Store footprint

Store map

337 tracked store locations in Santa Maria-Santa Barbara, CA, colored by category. The top 5 chains by store count run 25 of the 337 stores (7%); 233 of the 269 tracked chains have a single store here. 7% of the tracked retail stores here are sporting goods stores, against 5% across California.

  • Sporting Goods Store (23)
  • Discount Store (20)
  • Flower Shop (19)
  • Vape & Tobacco Shops (18)
  • Pet Store (17)
  • Thrift Stores (16)
  • Hardware Store (14)
  • Other categories

Top tracked chains by store count

More trends

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