Trends · data through September 2026

Leisure & Travel trends in California

Iceflower tracks 11,618 stores from 9,082 leisure & travel chains in California. Kids Empire grew fastest over the last year, ahead of American Legion and Home2 Suites by Hilton.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9,082
Tracked stores
11,618
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kids Empire and American Legion sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Kids Empire ▲5 +15.7%
2 American Legion ▲4 +12.2%
3 Home2 Suites by Hilton ▲6 +9.4%
4 Navy Lodge ▲3 +5.2%
5 Regal ▲2 +5.2%
6 Ramada - +4.6%
7 The Ritz-Carlton ▲4 +4.3%
8 Galaxy Theatres ▲5 +3.9%
9 Embassy Suites by Hilton ▲2 +3.7%
10 Travelodge ▲3 +3.3%
11 Extended Stay America ▲1 +3.3%
12 Element - +2.2%
13 Days Inn ▲5 +1.8%
14 Alaska Airlines ▲2 +1.5%
15 Century Theatres - +1.5%

Store footprint

Store map

11,618 tracked store locations in California, colored by category. The top 5 chains by store count run 657 of the 11,618 stores (6%); 8,621 of the 9,082 tracked chains have a single store here. 4% of the tracked leisure & travel stores here are golf courses, against 7% across the United States.

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