Growth
Vans against its category
The biggest tracked US shoe stores & footwear brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vans's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | DSW Designer Shoe Warehouse | -4.9% |
| 2 | Journeys | +6.2% |
| 3 | Famous Footwear | -1.1% |
| 4 | Shoe Carnival | -1.1% |
| 5 | Vans | +10.4% |
| 6 | Rack Room Shoes | -5.5% |
| 7 | Crocs | -4.5% |
| 8 | Shoe Dept. Encore | -2.1% |
| 9 | WSS | -8.5% |
| 10 | Shoe Show | +1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
544 tracked Vans locations across 44 US states and 1 territory. California, Texas, and Florida hold 44% of them.
Tracked stores by state
- California 149
- Texas 50
- Florida 39
- Colorado 25
- Arizona 21
- North Carolina 21
- New Jersey 15
- New York 15
- Virginia 15
- Washington 15
- Utah 13
- Illinois 12
- Georgia 11
- Ohio 11
- Nevada 10
- Pennsylvania 10
- South Carolina 9
- Maryland 8
- Tennessee 8
- Massachusetts 7
- Missouri 7
- Hawaii 6
- Oregon 6
- Indiana 5
- Kentucky 5
- Michigan 5
- Minnesota 5
- Kansas 4
- Louisiana 4
- Oklahoma 4
- Wisconsin 4
- Connecticut 3
- Delaware 3
- New Hampshire 3
- Alabama 2
- Idaho 2
- Nebraska 2
- New Mexico 2
- Puerto Rico 2
- Alaska 1
- Arkansas 1
- Iowa 1
- Maine 1
- Rhode Island 1
- Wyoming 1
Customer overlap
Who shops at Vans
Tracked chains Vans customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends