Trends · data through August 2026

Retail trends in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 263 stores from 104 retail chains in San Jose-Sunnyvale-Santa Clara, CA. Dollar Tree grew fastest over the last year, ahead of Macy's and Kohl's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
104
Tracked stores
263
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Macy's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree ▲1 +13.7%
2 M Macy's logo Macy's - +12.9%
3 K Kohl's logo Kohl's - +11.5%
4 A Ace Hardware logo Ace Hardware ▲2 +11.4%
5 R Ross Dress for Less logo Ross Dress for Less - +6.8%
6 D DICK'S Sporting Goods logo DICK'S Sporting Goods ▲2 +6.5%
7 M Michaels logo Michaels ▼1 +6.5%
8 T The Home Depot logo The Home Depot - +4.8%
9 S SummerWinds Nursery - +3.6%
10 T T.J.Maxx logo T.J.Maxx - +1.1%
11 C Cost Plus World Market logo Cost Plus World Market ▼1 +0.4%
12 H Harbor Freight Tools logo Harbor Freight Tools - +0.2%
13 F Five Below logo Five Below ▲1 +0.1%
14 M Marshalls logo Marshalls - -0.6%
15 P Petco logo Petco ▲1 -1.4%

Store footprint

Store map

263 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA, colored by category.

  • Department Store (63)
  • Clothing Store (54)
  • Home Improvement Center (16)
  • Pet Store (16)
  • Discount Store (15)
  • Art Craft Hobby Store (14)
  • Electronics Store (13)
  • Other categories

Top tracked chains by store count

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