Trends · data through September 2026

Retail trends in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 1,340 stores from 786 retail chains in San Jose-Sunnyvale-Santa Clara, CA. Cost Plus World Market grew fastest over the last year, ahead of Ross Dress for Less and Barnes & Noble.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
786
Tracked stores
1,340
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cost Plus World Market and Ross Dress for Less sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Cost Plus World Market ▲5 +19.0%
2 Ross Dress for Less ▲1 +18.9%
3 Barnes & Noble ▲4 +18.0%
4 Hallmark ▲1 +14.5%
5 Outdoor Supply Hardware ▲10 +13.9%
6 Men's Wearhouse ▲7 +12.5%
7 Sherwin-Williams ▲6 +10.7%
8 Nordstrom - +9.4%
9 Harbor Freight Tools ▲2 +8.5%
10 T.J.Maxx ▲2 +7.7%
11 Coach ▲2 +7.0%
12 The North Face ▲10 +5.9%
13 dd's DISCOUNTS ▲4 +5.9%
14 Levi's ▲3 +5.3%
15 Marshalls ▼1 +4.2%

Store footprint

Store map

1,340 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA, colored by category. The top 5 chains by store count run 93 of the 1,340 stores (7%); 601 of the 786 tracked chains have a single store here. 3% of the tracked retail stores here are discount stores, against 7% across California.

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