Growth
Tillys against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tillys's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | American Eagle | +0.5% |
| 2 | Buckle | +1.1% |
| 3 | Hot Topic | +9.3% |
| 4 | Hollister Co. | -5.5% |
| 5 | PacSun | -3.9% |
| 6 | Spencer's | -1.9% |
| 7 | Zumiez | -6.0% |
| 8 | Aéropostale | +4.1% |
| 9 | Garage | - |
| 10 | Tillys | +1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
260 tracked Tillys locations across 34 US states. California, Texas, and Florida hold 57% of them.
Tracked stores by state
- California 106
- Texas 21
- Florida 20
- Arizona 19
- Illinois 7
- New Jersey 7
- Nevada 7
- Utah 6
- Washington 6
- Colorado 5
- Massachusetts 5
- Oregon 5
- Indiana 4
- New York 4
- Pennsylvania 4
- Wisconsin 4
- Ohio 3
- Tennessee 3
- Virginia 3
- Georgia 2
- Minnesota 2
- North Carolina 2
- New Hampshire 2
- Oklahoma 2
- Rhode Island 2
- Delaware 1
- Kansas 1
- Kentucky 1
- Maryland 1
- Michigan 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- South Dakota 1
Customer overlap
Who shops at Tillys
Tracked chains Tillys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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