Trends · data through August 2026

Retail & consumer trends in California

Iceflower tracks 71,421 stores from 30,319 retail and consumer chains in California. Din Tai Fung grew fastest over the last year, ahead of Five Below and 85C Bakery Cafe.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
30,319
Tracked stores
71,421
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Din Tai Fung and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Din Tai Fung logo Din Tai Fung ▲8 +18.5%
2 F Five Below logo Five Below ▲8 +16.8%
3 8 85C Bakery Cafe logo 85C Bakery Cafe ▲1 +16.4%
4 L lululemon logo lululemon ▲17 +16.4%
5 S Sprouts Farmers Market logo Sprouts Farmers Market ▲7 +16.2%
6 J Jollibee logo Jollibee ▲3 +16.1%
7 I Island Pacific Seafood Market logo Island Pacific Seafood Market ▲15 +16.1%
8 H Hollister Co. logo Hollister Co. ▲3 +15.9%
9 T Tractor Supply Co. logo Tractor Supply Co. ▲11 +15.1%
10 T Toyota ▲3 +13.7%
11 Y Yard House logo Yard House ▲10 +12.1%
12 T T-Mobile logo T-Mobile ▲12 +11.5%
13 A AutoZone logo AutoZone ▲4 +11.1%
14 L Little Caesars logo Little Caesars ▲14 +10.3%
15 S Superior Grocers logo Superior Grocers ▲15 +10.1%

Store footprint

Store map

25,000 of 71,421 tracked store locations in California, colored by category group.

Top tracked chains by store count

More trends

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