Trends · data through September 2026

Retail & consumer trends in California

Iceflower tracks 223,676 stores from 127,468 retail and consumer chains in California. Yard House grew fastest over the last year, ahead of lululemon and Uniqlo.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
127,468
Tracked stores
223,676
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Yard House and lululemon sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Yard House ▲18 +19.9%
2 lululemon ▲13 +19.5%
3 Uniqlo ▲11 +16.1%
4 Restaurant Depot ▲14 +15.3%
5 Fastrip ▲5 +13.7%
6 76 ▲5 +13.6%
7 Apple ▲12 +12.9%
8 Love's Travel Stop ▲12 +12.6%
9 Ross Dress for Less ▲1 +11.7%
10 Dutch Bros Coffee ▲13 +11.6%
11 Nugget Markets ▲11 +11.4%
12 dd's DISCOUNTS ▲10 +10.0%
13 Dollar Tree ▲3 +9.4%
14 Rotten Robbie ▲7 +8.9%
15 Vallarta Supermarkets ▲8 +8.3%

Store footprint

Store map

25,000 of 223,676 tracked store locations in California, colored by category group. The top 5 chains by store count run 8,735 of the 223,676 stores (4%); 114,816 of the 127,468 tracked chains have a single store here.

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