Growth
Apple against its category
The biggest tracked US electronics store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Apple's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Best Buy | -1.9% |
| 2 | Apple | -1.9% |
| 3 | Micro Center | +11.0% |
| 4 | Batteries Plus Bulbs | -0.0% |
| 5 | Abt Electronics | -5.3% |
| 6 | uBreakiFix | -21.7% |
| 7 | Electronic Express | -6.0% |
| 8 | B&H Photo Video | - |
| 9 | Gamers Guild AZ | - |
| 10 | Mike's Camera | - |
Share of tracked category spend, indexed
Store footprint
Store map
208 tracked Apple locations across 41 US states and DC. California, Florida, and Texas hold 35% of them.
Tracked stores by state
- California 45
- Florida 14
- Texas 14
- New York 11
- Ohio 9
- Pennsylvania 8
- Illinois 7
- Michigan 7
- Virginia 7
- Massachusetts 6
- New Jersey 6
- Arizona 5
- Colorado 5
- Georgia 5
- Maryland 5
- Nevada 5
- Washington 5
- Tennessee 4
- Connecticut 3
- Kentucky 3
- New Hampshire 3
- Utah 3
- Wisconsin 3
- Alabama 2
- District of Columbia 2
- Louisiana 2
- North Carolina 2
- Oklahoma 2
- Oregon 2
- Arkansas 1
- Delaware 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kansas 1
- Maine 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- New Mexico 1
- South Carolina 1
Customer overlap
Who shops at Apple
Tracked chains Apple customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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