Growth
Gap against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gap's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Old Navy | -1.8% |
| 2 | Rainbow Shops | +2.9% |
| 3 | Uniqlo | - |
| 4 | Levi's | -3.8% |
| 5 | Gap | +10.2% |
| 6 | Shoe Dept. | -6.5% |
| 7 | Cato Fashions | -0.8% |
| 8 | Citi Trends | +1.4% |
| 9 | K&G Fashion Superstore | -0.1% |
| 10 | Tommy Hilfiger | -4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
174 tracked Gap locations across 39 US states. California, New York, and Texas hold 32% of them.
Tracked stores by state
- California 25
- New York 16
- Texas 15
- Pennsylvania 13
- New Jersey 12
- Florida 9
- Georgia 8
- Connecticut 6
- Illinois 6
- Michigan 6
- Massachusetts 5
- Virginia 5
- Maryland 4
- Ohio 4
- Wisconsin 4
- Louisiana 3
- Arizona 2
- Colorado 2
- Iowa 2
- Kentucky 2
- Minnesota 2
- North Carolina 2
- Nevada 2
- South Carolina 2
- Utah 2
- Washington 2
- Arkansas 1
- Delaware 1
- Idaho 1
- Indiana 1
- Kansas 1
- Maine 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- Oklahoma 1
- Oregon 1
- Rhode Island 1
- Vermont 1
Customer overlap
Who shops at Gap
Tracked chains Gap customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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