Metro by metro
The leading discount store chains in every California metro area
Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar Tree leads in 17 metro areas, Dollar General in 6 metro areas. Against their share in California as a whole, Dollar General stands out in 8 metro areas, Family Dollar in 5 metro areas, and Dollar Tree in 4 metro areas.
By tracked consumer spend, Q4 2025–Q3 2026
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Dollar General
Relative #1 in 8 metro areas
Sacramento, CA 1.3× · Bakersfield-Delano, CA 2.1× · Stockton-Lodi, CA 2.3× · Modesto, CA 2.3× · Chico, CA 2.9× · Hanford-Corcoran, CA 2.7× · Redding, CA 3.1× · Yuba City, CA 4.2×
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Family Dollar
Relative #1 in 5 metro areas
Riverside, CA 1.5× · Fresno, CA 2.4× · Visalia, CA 3.5× · Merced, CA 2.7× · El Centro, CA 4.6×
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Dollar Tree
Relative #1 in 4 metro areas
Vallejo, CA 1.1× · Santa Rosa-Petaluma, CA 1.4× · Santa Maria, CA 1.2× · Salinas, CA 1.1×
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Daiso
Relative #1 in 4 metro areas
Los Angeles, CA 2.6× · San Diego, CA 2.3× · San Francisco, CA 2.5× · San Jose, CA 2.5×
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Five Below
Relative #1 in 2 metro areas
Oxnard, CA 1.7× · San Luis Obispo, CA 1.6×
Not enough tracked stores: Napa, CA · Santa Cruz-Watsonville, CA
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Dollar Tree
#1 in 17 metro areas
Los Angeles, CA · Riverside, CA · San Diego, CA · Sacramento, CA · Fresno, CA · Bakersfield-Delano, CA · San Francisco, CA · Stockton-Lodi, CA · Oxnard, CA · San Jose, CA · Merced, CA · Vallejo, CA · 5 more
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Dollar General
#1 in 6 metro areas
Visalia, CA · Modesto, CA · El Centro, CA · Chico, CA · Redding, CA · Yuba City, CA
Not enough tracked stores: Napa, CA · Santa Cruz-Watsonville, CA
A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to California compares a chain's share of the metro area's spend with its share in California as a whole. It ranks the 7 biggest chains in California and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of California is light gray. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked discount store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Big Discount Store sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Five Below | - | +19.6% |
| 2 | Big Discount Store | ▲3 | +14.2% |
| 3 | Dollar King | ▲2 | +9.0% |
| 4 | Dollar Tree | - | +2.7% |
| 5 | Daiso Japan | ▲1 | -0.7% |
| 6 | Giant Dollar | ▲3 | -2.2% |
| 7 | Dollar General | - | -2.8% |
| 8 | 98 Cents Plus | ▲2 | -4.7% |
| 9 | Black Friday Deals | ▲2 | -6.9% |
| 10 | Dollar World | ▲1 | -8.7% |
| 11 | Deal Hunterz | - | -11.9% |
| 12 | Dollar Mart | ▲1 | -12.2% |
| 13 | Daiso | - | -13.1% |
| 14 | Family Dollar | - | -13.8% |
| 15 | 99 Cents Only Stores | ▲1 | -19.8% |
- Dollar Tree
- Dollar General
- Five Below
- Family Dollar
- Daiso
- GTM Discount Store
- Daiso Japan
- Other tracked chains
Store footprint
Store map
2,094 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 1,602 of the 2,094 stores (77%); 211 of the 249 tracked chains have a single store here. 7% of the tracked retail stores here are discount stores, against 14% across the United States.
- Dollar Tree (771)
- Dollar General (266)
- Five Below (152)
- Family Dollar (143)
- Daiso (59)
- GTM Discount Store (2)
- Daiso Japan (8)
- Other tracked chains
Top tracked chains by store count
- 1 Dollar Tree 771
- 2 99 Cents Only Stores 270
- 3 Dollar General 266
- 4 Five Below 152
- 5 Family Dollar 143
- 6 Big Lots 128
- 7 Daiso 59
- 8 Dollar King 11
- 9 Daiso Japan 8
- 10 Falling Prices 5
- 11 Dollar Mart 5
- 12 Deal Hunterz 4
- 13 Giant Dollar 4
- 14 Absolute Dollar 3
- 15 Viva Bargain 3
- 16 Black Friday Deals 3
- 17 Big Discount Store 3
- 18 Dollar World 3
- 19 98 Cents Plus 3
- 20 Just Bargain Price 3
- 21 Family Discount 2
- 22 Fallas 2
- 23 Q Bargain 2
- 24 Dollar USA Discount Inc 2
- 25 Howdy Bargain 2
- 26 WOW Discounts 2
- 27 99 Cents Plus 2
- 28 ダイソー 2
- 29 Lucky Deals 2
- 30 Crazy Deals 2
- 31 Prime Bargain Outlet 2
- 32 GTM Discount Store 2
- 33 First Bargain 2
- 34 CRAZY BOSS Super Center 2
- 35 Roses Discount Store 2
- 36 Pic 'N' Save Bargains 2
- 37 General Discount 2
- 38 Liquidation Center 2
- 39 Dollar Express Yosemite Postal Center 1
- 40 Fort Bragg Outlet 1
- 41 Bargain Bin 1
- 42 Dollar City 1
- 43 Maxway 1
- 44 Price Bargains 1
- 45 Bargain World 99 Cent Store 1
- 46 Clara's Discount 1
- 47 Dollar Max 1
- 48 Dollar Bargain 1
- 49 U Wholesale 1
- 50 Costless discount store& liquidation 1
More trends