Trends · data through August 2026

Discount Stores in California

Iceflower tracks 1,081 stores from 73 discount stores chains in California. Five Below grew fastest over the last year, ahead of Deal Hunterz and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
73
Tracked stores
1,081
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Deal Hunterz sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below - +15.0%
2 D Deal Hunterz ▲1 +13.0%
3 D Dollar General logo Dollar General - +5.7%
4 D Daiso logo Daiso ▲2 +5.1%
5 F Family Dollar logo Family Dollar ▲2 -13.3%
6 9 99 Cents Only Stores logo 99 Cents Only Stores ▼2 -91.6%
7 B Big Lots logo Big Lots ▼3 -98.1%
  • Dollar Tree
  • Five Below
  • Dollar General
  • Daiso
  • Family Dollar
  • GTM Discount Store
  • 99 Cents Only Stores
  • Other tracked chains

Store footprint

Store map

1,081 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Dollar Tree (459)
  • Five Below (138)
  • Dollar General (187)
  • Daiso (47)
  • Family Dollar (71)
  • GTM Discount Store (2)
  • 99 Cents Only Stores (73)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dollar Tree logo Dollar Tree 459
  • 2 D Dollar General logo Dollar General 187
  • 3 F Five Below logo Five Below 138
  • 4 9 99 Cents Only Stores logo 99 Cents Only Stores 73
  • 5 F Family Dollar logo Family Dollar 71
  • 6 D Daiso logo Daiso 47
  • 7 B Big Lots logo Big Lots 24
  • 8 D Dollar King 6
  • 9 D Deal Hunterz 3
  • 10 J Just Bargain Stores 2
  • 11 D Dollar Mart 2
  • 12 R Red Barn logo Red Barn 2
  • 13 H Howdy Bargain 2
  • 14 G Giant Dollar 2
  • 15 G General Discount 2
  • 16 V Viva Bargain 2
  • 17 A Absolute Dollar 2
  • 18 G GTM Discount Store logo GTM Discount Store 2
  • 19 W WOW Discounts 1
  • 20 L Lucky Deals 1
  • 21 D Dollar House 1
  • 22 P Pic 'N' Save Bargains 1
  • 23 D Dollar Pack 1
  • 24 M Monte Dollar 1
  • 25 B Barstow Dollar 1
  • 26 D DRB Store 1
  • 27 F Flaming Deals 1
  • 28 C Crenshaw Discount Store 1
  • 29 C CRAZY BOSS Super Center 1
  • 30 A ABC Variety Discount 1
  • 31 E Everyday Savings 1
  • 32 D Dollar Giant 1
  • 33 D Dollar World 1
  • 34 M Mary's Big Discount Store 1
  • 35 O One Dollar Up Store 1
  • 36 N Norwalk Dollar Center 1
  • 37 H Harbor Dollar 1
  • 38 D Dollar Warehouse 1
  • 39 D Dollar Super Store 1
  • 40 T Trader Pacific 1
  • 41 D Dollar Plus Depot 1
  • 42 F First Bargain 1
  • 43 D Double Bargain 1
  • 44 W Wasco Super Store 1
  • 45 E Ekono 99 1
  • 46 S Sam's Dollar Plus Mini Mart 1
  • 47 ? ダイソー logo ダイソー 1
  • 48 O Overstocked Bins 1
  • 49 S Saldos Victoria 1
  • 50 B Brands 4 Less 1

More trends

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