Trends · data through August 2026

Retail trends in Santa Cruz-Watsonville, CA

Iceflower tracks 38 stores from 29 retail chains in Santa Cruz-Watsonville, CA. Ross Dress for Less grew fastest over the last year, ahead of Target and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
29
Tracked stores
38
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ross Dress for Less and Target sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Ross Dress for Less logo Ross Dress for Less - +10.1%
2 T Target logo Target - +8.6%
3 D Dollar Tree logo Dollar Tree - +5.1%
  • Department Store
  • Hardware Store
  • Discount Store
  • Clothing Store
  • Second Hand Shop
  • Pet Store
  • Home Improvement Center
  • Other categories

Store footprint

Store map

38 tracked store locations in Santa Cruz-Watsonville, CA, colored by category.

  • Department Store (5)
  • Hardware Store (5)
  • Discount Store (4)
  • Clothing Store (4)
  • Second Hand Shop (2)
  • Pet Store (2)
  • Home Improvement Center (2)
  • Other categories

Top tracked chains by store count

More trends

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