Growth ranking
Fastest-growing tracked retail chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Target sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Goodwill | - | +11.3% |
| 2 | Target | - | +5.8% |
| 3 | Ace Hardware | - | +3.2% |
| 4 | Dollar Tree | - | -2.3% |
- Sporting Goods Store
- Flower Shop
- Specialty Store
- Thrift Stores
- Other clothing stores
- Hardware Store
- Women's Contemporary
- Other categories
Store footprint
Store map
250 tracked store locations in Santa Cruz-Watsonville, CA, colored by category. The top 5 chains by store count run 20 of the 250 stores (8%); 210 of the 225 tracked chains have a single store here. 9% of the tracked retail stores here are sporting goods stores, against 5% across California.
- Sporting Goods Store (23)
- Flower Shop (17)
- Specialty Store (17)
- Thrift Stores (15)
- Other clothing stores (14)
- Hardware Store (13)
- Women's Contemporary (12)
- Other categories
Top tracked chains by store count
- 1 Goodwill 5
- 2 Dollar Tree 5
- 3 Ace Hardware 4
- 4 Target 3
- 5 Ross Dress for Less 3
- 6 Big 5 Sporting Goods 2
- 7 The Wishbone Pet Company 2
- 8 Epicenter Cycling 2
- 9 Cigar Palace 2
- 10 Rip Curl 2
- 11 Staples 2
- 12 Scarborough Lumber 2
- 13 Union Grove Music 2
- 14 San Lorenzo Lumber and Home Centers 2
- 15 The Home Depot 2
- 16 Discount Smoke Shop 1
- 17 Zumiez 1
- 18 Batteries Plus Bulbs 1
- 19 Xandra Swimwear 1
- 20 Moon Kissed 1
- 21 Level Up Video Games 1
- 22 Red Wing 1
- 23 Scotts Valley Feed 1
- 24 Magnolia Fine Gifts & Gallery 1
- 25 Santa Cruz Surf Shop 1
- 26 Santa Cruz Gear Exchange 1
- 27 Capitola Reef 1
- 28 Pipeline 1
- 29 The Hat Co. 1
- 30 Star Zone Smoke Shop 1
- 31 SkateWorks 1
- 32 Game Vault 1
- 33 Free People 1
- 34 Wisteria Antiques & Design 1
- 35 Camouflage 1
- 36 Creekside Wellness 1
- 37 Pet Shop Santa Cruz 1
- 38 Moon Zooom 1
- 39 Super Silver Capitola 1
- 40 Outside In 1
- 41 The Starving Musician 1
- 42 Kind Peoples 1
- 43 Old School Shoes 1
- 44 Graffix Pleasure 1
- 45 Journeys 1
- 46 Comicopolis 1
- 47 Santa Cruz Running Company 1
- 48 Farmers Defense 1
- 49 Cowells Beach Surf Shop 1
- 50 Capitola Seashells 1
More trends