Trends · data through September 2026

Sporting Goods Stores in California

Iceflower tracks 1,488 stores from 1,003 sporting goods store chains in California. Soccer Post grew fastest over the last year, ahead of Sports Basement and Big 5 Sporting Goods.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,003
Tracked stores
1,488
Consumer panel
130M+

Metro by metro

The leading sporting goods store chains in every California metro area

Tracked sporting goods store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. DICK'S Sporting Goods leads in 14 metro areas, Bass Pro Shops in 1 metro area, and Sports Basement in 1 metro area. 6 chains lead at least one metro area. Against their share in California as a whole, Big 5 Sporting Goods stands out in 7 metro areas, DICK'S Sporting Goods in 2 metro areas, and Sports Basement in 2 metro areas.

By tracked consumer spend, Q4 2025–Q3 2026

Not enough tracked stores: El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Napa, CA · Redding, CA · Yuba City, CA

No ranked chain with 5% of the metro area's spend and 3 stores there: Chico, CA · Modesto, CA · Salinas, CA · Santa Cruz-Watsonville, CA · Santa Rosa-Petaluma, CA · Stockton-Lodi, CA

Not enough tracked stores: El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Napa, CA · Redding, CA · Yuba City, CA

A metro area shows a ranking once it has at least 2 tracked sporting goods store chains and 10 tracked stores. Relative to California compares a chain's share of the metro area's spend with its share in California as a whole. It ranks the 7 biggest chains in California and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of California is light gray. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked sporting goods store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Soccer Post and Sports Basement sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Soccer Post ▲1 +17.0%
2 Sports Basement ▲1 +13.7%
3 Big 5 Sporting Goods ▲1 +11.5%
4 Spyder Surfboards ▲2 +7.7%
5 Jax Bicycle Center ▲2 +6.6%
6 Jack's Surfboards ▲2 +5.9%
7 PGA TOUR Superstore - +4.7%
8 Sportsman's Warehouse ▼2 +4.5%
9 West Marine - +0.4%
10 Boarders ▲1 -1.6%
11 DICK'S Sporting Goods - -2.9%
12 Pure Hockey - -4.9%
13 Bass Pro Shops - -8.2%
14 Val Surf ▲1 -8.4%
15 Play It Again Sports ▲1 -8.7%
  • DICK'S Sporting Goods
  • Bass Pro Shops
  • Sports Basement
  • Big 5 Sporting Goods
  • Sportsman's Warehouse
  • Roger Dunn Golf Shops
  • Edwin Watts Golf
  • Other tracked chains

Store footprint

Store map

1,488 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 313 of the 1,488 stores (21%); 926 of the 1,003 tracked chains have a single store here. 5% of the tracked retail stores here are sporting goods stores, against 4% across the United States.

  • DICK'S Sporting Goods (58)
  • Bass Pro Shops (5)
  • Sports Basement (15)
  • Big 5 Sporting Goods (195)
  • Sportsman's Warehouse (18)
  • Roger Dunn Golf Shops (9)
  • Edwin Watts Golf (13)
  • Other tracked chains

Top tracked chains by store count

More trends

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