Growth
Plato's Closet against its category
The biggest tracked US second hand shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Plato's Closet's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
+1.6% |
| 2 |
V
Value Village
|
-3.9% |
| 3 |
P
Plato's Closet
|
-11.8% |
| 4 |
U
Uptown Cheapskate
|
+3.7% |
| 5 |
E
EZPAWN
|
-0.1% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-3.8% |
| 7 |
S
St. Vincent de Paul
|
-4.2% |
| 8 | C Cash America Pawn | - |
| 9 |
H
Habitat for Humanity ReStore
|
-6.8% |
| 10 |
V
Value Pawn and Jewelry
|
+1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
384 tracked Plato's Closet locations across 43 US states.
Tracked stores by state
- Florida 44
- Texas 33
- North Carolina 23
- Ohio 23
- Michigan 22
- Pennsylvania 22
- Georgia 19
- Virginia 19
- Indiana 16
- Illinois 15
- New York 11
- South Carolina 11
- Tennessee 11
- California 9
- Colorado 8
- Alabama 7
- Arizona 7
- Missouri 7
- New Jersey 7
- Wisconsin 7
- Iowa 6
- Kentucky 6
- Utah 6
- Washington 6
- Arkansas 5
- Maryland 4
- Mississippi 4
- West Virginia 4
- Connecticut 2
- Delaware 2
- Idaho 2
- New Mexico 2
- Nevada 2
- Oregon 2
- Wyoming 2
- Hawaii 1
- Kansas 1
- Maine 1
- Montana 1
- Nebraska 1
- New Hampshire 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Plato's Closet
Tracked chains Plato's Closet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends