Trends · data through September 2026

Retail trends in Salinas, CA

Iceflower tracks 279 stores from 225 retail chains in Salinas, CA. Ross Dress for Less grew fastest over the last year, ahead of Ace Hardware and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
225
Tracked stores
279
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ross Dress for Less and Ace Hardware sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ross Dress for Less - +10.9%
2 Ace Hardware - +9.0%
3 Walmart - -0.0%
4 Dollar Tree - -0.0%
5 Target - -4.6%
6 Bath & Body Works - -11.7%
  • Discount Store
  • Sporting Goods Store
  • Thrift Stores
  • Flower Shop
  • Pet Store
  • Vape & Tobacco Shops
  • Women's Contemporary
  • Other categories

Store footprint

Store map

279 tracked store locations in Salinas, CA, colored by category. The top 5 chains by store count run 30 of the 279 stores (11%); 193 of the 225 tracked chains have a single store here. 5% of the tracked retail stores here are thrift stores, against 4% across California.

  • Discount Store (17)
  • Sporting Goods Store (16)
  • Thrift Stores (15)
  • Flower Shop (14)
  • Pet Store (13)
  • Vape & Tobacco Shops (12)
  • Women's Contemporary (10)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →