Trends · data through September 2026

Retail trends in El Centro, CA

Iceflower tracks 126 stores from 92 retail chains in El Centro, CA. Walmart grew fastest over the last year, ahead of Dollar General and Family Dollar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
92
Tracked stores
126
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Walmart and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Walmart - +10.7%
2 Dollar General - +2.1%
3 Family Dollar - -7.2%
  • Discount Store
  • Teen & Young Adult Apparel
  • Vape & Tobacco Shops
  • Discount Off-Price Stores
  • Big-Box & General Merchandise
  • Shoe Stores & Footwear Brands
  • Sneakers & Athletic Brands
  • Other categories

Store footprint

Store map

126 tracked store locations in El Centro, CA, colored by category. The top 5 chains by store count run 23 of the 126 stores (18%); 71 of the 92 tracked chains have a single store here. 21% of the tracked retail stores here are discount stores, against 7% across California.

  • Discount Store (26)
  • Teen & Young Adult Apparel (8)
  • Vape & Tobacco Shops (6)
  • Discount Off-Price Stores (6)
  • Big-Box & General Merchandise (5)
  • Shoe Stores & Footwear Brands (5)
  • Sneakers & Athletic Brands (5)
  • Other categories

Top tracked chains by store count

More trends

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