Growth
adidas against its category
The biggest tracked US sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks adidas's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DICK'S Sporting Goods
|
-0.4% |
| 2 |
A
Academy Sports + Outdoors
|
+2.4% |
| 3 |
N
Nike
|
-3.6% |
| 4 |
B
Bass Pro Shops
|
+14.4% |
| 5 |
S
Scheels
|
+1.8% |
| 6 |
S
Sportsman's Warehouse
|
-0.2% |
| 7 |
D
Dunham's Sports
|
-5.2% |
| 8 |
C
Cabela's
|
-14.8% |
| 9 |
R
Rally House
|
+19.8% |
| 10 |
G
Golf Galaxy
|
+6.1% |
| 12 |
A
adidas
|
+1.5% |
Share of tracked category spend, indexed
Store footprint
Store map
118 tracked adidas locations across 33 US states.
Tracked stores by state
- California 16
- Florida 16
- Texas 10
- New Jersey 7
- Pennsylvania 6
- Maryland 5
- New York 5
- South Carolina 5
- Georgia 4
- Illinois 4
- Arizona 3
- Michigan 3
- North Carolina 3
- Oregon 3
- Tennessee 3
- Virginia 3
- Colorado 2
- Indiana 2
- Missouri 2
- Nevada 2
- Washington 2
- Alabama 1
- Connecticut 1
- Hawaii 1
- Kansas 1
- Kentucky 1
- Massachusetts 1
- Maine 1
- Minnesota 1
- Nebraska 1
- Ohio 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at adidas
Tracked chains adidas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
LBC
47
LBC
47
L
Las Americas Premium Outlets
37
Las Americas Premium Outlets
37
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