Growth
adidas against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks adidas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Nike | +4.2% |
| 2 | Foot Locker | +6.2% |
| 3 | JD Sports | +7.5% |
| 4 | Hibbett Sports | -3.5% |
| 5 | Champs Sports | +3.9% |
| 6 | DTLR | -0.2% |
| 7 | adidas | - |
| 8 | SNIPES | +14.5% |
| 9 | Fleet Feet | +11.7% |
| 10 | New Balance | +13.3% |
Share of tracked category spend, indexed
Store footprint
Store map
150 tracked adidas locations across 37 US states. California, Florida, and New York hold 39% of them.
Tracked stores by state
- California 25
- Florida 18
- New York 15
- Texas 10
- New Jersey 8
- Pennsylvania 6
- Maryland 5
- Nevada 5
- South Carolina 5
- Georgia 4
- Illinois 4
- Virginia 4
- Arizona 3
- Michigan 3
- North Carolina 3
- Oregon 3
- Tennessee 3
- Colorado 2
- Indiana 2
- Massachusetts 2
- Minnesota 2
- Missouri 2
- Washington 2
- Alabama 1
- Connecticut 1
- Delaware 1
- Hawaii 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Maine 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- Ohio 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at adidas
Tracked chains adidas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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