Trends · data through September 2026

Jewelry Stores in California

Iceflower tracks 829 stores from 539 jewelry store chains in California. Cartier grew fastest over the last year, ahead of Tiffany & Co. and Na Hoku.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
539
Tracked stores
829
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cartier and Tiffany & Co. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Cartier - +20.0%
2 Tiffany & Co. ▲1 +13.5%
3 Na Hoku - +11.9%
4 Shane Co. ▲1 +10.0%
5 Brilliant Earth ▲1 +9.5%
6 Don Roberto Jewelers ▲1 +5.0%
7 Super Silver ▲2 +2.2%
8 Jared - +0.2%
9 Helzberg Diamonds ▲1 -2.6%
10 Robbins Brothers Fine Jewelers - -3.2%
11 Fast-Fix Jewelry and Watch Repairs ▲1 -3.7%
12 Zales - -9.9%
13 Daniel's Jewelers ▼1 -10.9%
14 Kay Jewelers ▼1 -12.4%
15 Gold Rush Jewelers - -13.2%
  • Cartier
  • Tiffany & Co.
  • Kay Jewelers
  • Zales
  • Brilliant Earth
  • Daniel's Jewelers
  • Jared
  • Other tracked chains

Store footprint

Store map

829 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 191 of the 829 stores (23%); 501 of the 539 tracked chains have a single store here. 3% of the tracked retail stores here are jewelry stores, the same share as across the United States.

  • Cartier (7)
  • Tiffany & Co. (15)
  • Kay Jewelers (60)
  • Zales (31)
  • Brilliant Earth (3)
  • Daniel's Jewelers (48)
  • Jared (11)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.