Trends · data through August 2026

Health & Beauty trends in California

Iceflower tracks 5,036 stores from 1,859 health & beauty chains in California. UCLA Health grew fastest over the last year, ahead of Magic Brow and Stanton Optical.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,859
Tracked stores
5,036
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. UCLA Health and Magic Brow sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U UCLA Health logo UCLA Health ▲6 +17.7%
2 M Magic Brow - +16.7%
3 S Stanton Optical ▲6 +15.7%
4 N Nutrishop logo Nutrishop ▲4 +14.7%
5 C CorePower Yoga logo CorePower Yoga ▲4 +7.8%
6 U UFC GYM logo UFC GYM ▲2 +7.7%
7 F Fitness 19 logo Fitness 19 ▲1 +7.2%
8 G GNC logo GNC ▲1 +4.8%
9 C Crossfit logo Crossfit ▲3 +4.6%
10 T The Vitamin Shoppe logo The Vitamin Shoppe - +3.9%
11 R Red Persimmon Nails & Spa ▲1 +3.7%
12 B Bath & Body Works logo Bath & Body Works ▲1 +3.1%
13 G Get Air Trampoline Park logo Get Air Trampoline Park ▼1 +2.5%
14 B Big League Dreams logo Big League Dreams ▲2 +2.5%
15 M Modern Nails - +2.4%

Store footprint

Store map

5,036 tracked store locations in California, colored by category.

Top tracked chains by store count

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