Trends · data through September 2026

Health & Beauty trends in California

Iceflower tracks 30,634 stores from 21,085 health & beauty chains in California. Bay Club grew fastest over the last year, ahead of Allure Nails Spa and Adventist Health.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
21,085
Tracked stores
30,634
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bay Club and Allure Nails Spa sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Bay Club ▲12 +19.0%
2 Allure Nails Spa ▲10 +18.3%
3 Adventist Health ▲4 +18.0%
4 Golden State Dermatology ▲6 +17.9%
5 L'OCCITANE en Provence ▲8 +15.8%
6 Bluemercury ▲7 +15.6%
7 Pro Nails ▲5 +15.5%
8 Fitness 19 ▲11 +15.5%
9 Chuze Fitness ▲7 +12.2%
10 Happiness Nails & Spa ▲1 +11.9%
11 Veterinary Specialty Hospital ▲1 +11.6%
12 Modern Nails ▲3 +10.7%
13 Revive Med Spa ▲7 +10.2%
14 Top Nails ▲3 +9.9%
15 Palo Alto Medical Foundation ▲1 +8.9%

Store footprint

Store map

25,000 of 30,634 tracked store locations in California, colored by category. The top 5 chains by store count run 2,584 of the 30,634 stores (8%); 19,534 of the 21,085 tracked chains have a single store here. 5% of the tracked health & beauty stores here are gyms, against 4% across the United States.

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