Trends · data through September 2026

Retail trends in Fresno, CA

Iceflower tracks 706 stores from 444 retail chains in Fresno, CA. Hobby Lobby grew fastest over the last year, ahead of Burlington and Lane Bryant.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
444
Tracked stores
706
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and Burlington sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hobby Lobby - +17.3%
2 Burlington ▲3 +15.7%
3 Lane Bryant - +12.3%
4 Dollar Tree ▲1 +12.0%
5 Ross Dress for Less - +10.6%
6 Tractor Supply Co. ▲1 +8.6%
7 The Home Depot - +7.7%
8 Big 5 Sporting Goods - +7.1%
9 Family Dollar ▲2 +6.9%
10 dd's DISCOUNTS ▲1 +6.9%
11 Sunglass Hut ▲1 +6.0%
12 Boot Barn ▲2 +4.6%
13 Target - +4.2%
14 Dollar General - +2.1%
15 Walmart - +1.4%

Store footprint

Store map

706 tracked store locations in Fresno, CA, colored by category. The top 5 chains by store count run 119 of the 706 stores (17%); 375 of the 444 tracked chains have a single store here. 17% of the tracked retail stores here are discount stores, against 7% across California.

  • Discount Store (117)
  • Vape & Tobacco Shops (52)
  • Pet Store (28)
  • Thrift Stores (27)
  • Sporting Goods Store (27)
  • Specialty Store (27)
  • Big-Box & General Merchandise (26)
  • Other categories

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