Growth
Williams-Sonoma against its category
The biggest tracked US kitchen & cookware chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Williams-Sonoma's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Williams-Sonoma | -2.5% |
| 2 | Nespresso | -0.6% |
| 3 | Sur La Table | -6.1% |
| 4 | Le Creuset Outlet Store | -2.2% |
| 5 | Stokes | - |
| 6 | Zwilling | -1.9% |
| 7 | The Cupboard | - |
| 8 | LeRoux Kitchen | -0.5% |
| 9 | Lakeland | +9.3% |
| 10 | Orson Gygi | -99.8% |
Share of tracked category spend, indexed
Store footprint
Store map
186 tracked Williams-Sonoma locations across 41 US states and 1 territory. California, Texas, and Florida hold 33% of them.
Tracked stores by state
- California 33
- Texas 15
- Florida 14
- North Carolina 9
- New Jersey 8
- New York 8
- Pennsylvania 8
- Georgia 6
- Virginia 6
- Colorado 5
- Illinois 5
- Maryland 5
- Michigan 5
- Arizona 4
- Kentucky 4
- Massachusetts 4
- Ohio 4
- Alabama 3
- Connecticut 3
- Minnesota 3
- Nevada 3
- Oklahoma 3
- South Carolina 3
- Tennessee 3
- Washington 3
- Indiana 2
- Oregon 2
- Arkansas 1
- Delaware 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Kansas 1
- Missouri 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Puerto Rico 1
- Rhode Island 1
- Utah 1
- Vermont 1
- Wisconsin 1
Customer overlap
Who shops at Williams-Sonoma
Tracked chains Williams-Sonoma customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends