Growth
Tiffany & Co. against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tiffany & Co.'s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kay Jewelers | -0.9% |
| 2 | Jared | -5.0% |
| 3 | Zales | -4.7% |
| 4 | Tiffany & Co. | -9.5% |
| 5 | Cartier | +18.9% |
| 6 | James Avery Artisan Jewelry | +1.5% |
| 7 | Diamonds Direct | -7.9% |
| 8 | Helzberg Diamonds | -1.5% |
| 9 | David Yurman | +12.3% |
| 10 | Shane Co. | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
88 tracked Tiffany & Co. locations across 27 US states and DC. California, Florida, and Texas hold 38% of them.
Tracked stores by state
- California 15
- Florida 11
- Texas 7
- New Jersey 5
- Nevada 5
- New York 5
- Illinois 4
- Massachusetts 4
- Ohio 4
- Hawaii 3
- Pennsylvania 3
- Arizona 2
- Connecticut 2
- Georgia 2
- Missouri 2
- Virginia 2
- Colorado 1
- District of Columbia 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- Oregon 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at Tiffany & Co.
Tracked chains Tiffany & Co. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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