Growth
Tiffany & Co. against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tiffany & Co.'s share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
+2.3% |
| 2 |
P
Pandora
|
+1.1% |
| 3 |
J
Jared
|
+2.4% |
| 4 |
Z
Zales
|
-2.2% |
| 5 |
T
Tiffany & Co.
|
-3.8% |
| 6 |
C
Cartier
|
+17.3% |
| 7 |
P
Piercing Pagoda
|
-6.1% |
| 8 |
J
James Avery Artisan Jewelry
|
+2.3% |
| 9 |
K
Kendra Scott
|
-1.4% |
| 10 | D Diamonds Direct | -10.1% |
Share of tracked category spend, indexed
Store footprint
Store map
91 tracked Tiffany & Co. locations across 28 US states and DC.
Tracked stores by state
- California 14
- Florida 11
- Texas 7
- New York 6
- New Jersey 5
- Nevada 5
- Illinois 4
- Massachusetts 4
- Ohio 4
- Connecticut 3
- Hawaii 3
- Pennsylvania 3
- Arizona 2
- Georgia 2
- Maryland 2
- Missouri 2
- Virginia 2
- Colorado 1
- District of Columbia 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- Oregon 1
- Tennessee 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Tiffany & Co.
Tracked chains Tiffany & Co. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
Van Cleef & Arpels
52
B
Bergdorf Goodman
37
Bergdorf Goodman
37
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