Growth
Orangetheory Fitness against its category
The biggest tracked US fitness studio chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orangetheory Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Orangetheory Fitness | -18.4% |
| 2 | Club Pilates | - |
| 3 | CorePower Yoga | -6.6% |
| 4 | Burn Boot Camp | - |
| 5 | HOTWORX | - |
| 6 | Body Alive | - |
| 7 | StretchLab | +9.3% |
| 8 | YogaSix | - |
| 9 | BODYBAR Pilates | - |
| 10 | [solidcore] | -52.5% |
Share of tracked category spend, indexed
Store footprint
Store map
1,010 tracked Orangetheory Fitness locations across 46 US states and DC. California, Texas, and Florida hold 31% of them.
Tracked stores by state
- California 111
- Texas 105
- Florida 99
- Illinois 63
- Georgia 51
- Virginia 48
- Ohio 38
- Arizona 36
- North Carolina 32
- Colorado 29
- New York 29
- New Jersey 26
- Michigan 24
- Tennessee 24
- Washington 24
- Massachusetts 21
- Pennsylvania 21
- Indiana 17
- Oregon 17
- South Carolina 17
- Minnesota 16
- Maryland 14
- Connecticut 13
- District of Columbia 13
- Kentucky 11
- Utah 11
- Alabama 10
- Wisconsin 10
- Nevada 9
- Missouri 8
- Oklahoma 8
- Delaware 7
- Louisiana 7
- Arkansas 6
- Hawaii 5
- Nebraska 5
- Iowa 4
- Kansas 4
- Idaho 3
- Mississippi 3
- Montana 3
- Rhode Island 2
- West Virginia 2
- Alaska 1
- Maine 1
- New Hampshire 1
- South Dakota 1
Customer overlap
Who shops at Orangetheory Fitness
Tracked chains Orangetheory Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends