Growth
Orangetheory Fitness against its category
The biggest tracked US gyms chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orangetheory Fitness's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-19.7% |
| 2 |
O
Orangetheory Fitness
|
-14.7% |
| 3 |
C
Crunch Fitness
|
- |
| 4 |
P
Planet Fitness
|
-22.7% |
| 5 |
C
Crossfit
|
-12.0% |
| 6 | Q Quantico Gym | - |
| 7 |
E
Equinox
|
- |
| 8 |
H
Hyvee Hall
|
-16.8% |
| 9 |
O
Onelife Fitness
|
+7.2% |
| 10 | P Planet Hollywood | -5.1% |
Share of tracked category spend, indexed
Store footprint
Store map
189 tracked Orangetheory Fitness locations across 29 US states.
Tracked stores by state
- Ohio 31
- Virginia 29
- Pennsylvania 19
- Indiana 12
- Illinois 9
- Kentucky 9
- Maryland 9
- Florida 8
- Michigan 7
- North Carolina 7
- Utah 7
- South Carolina 5
- California 4
- Delaware 4
- Wisconsin 4
- Alabama 3
- New Jersey 3
- New York 3
- Tennessee 3
- Arizona 2
- Georgia 2
- Idaho 2
- Colorado 1
- Hawaii 1
- Iowa 1
- Missouri 1
- Oregon 1
- Texas 1
- West Virginia 1
Customer overlap
Who shops at Orangetheory Fitness
Tracked chains Orangetheory Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor Commissary
100
Pearl Harbor Commissary
100
C
Castle Shannon Library
66
S
SH Polygraph Services LLC
64
H
Heisler's Market
52
Heisler's Market
52
S
Schofield Barracks Commissary
41
H
Hickam AFB Commissary
38
Hickam AFB Commissary
38
S
Spoonwood Brewing Co.
37
B
Bethel Park Senior Living
34
More trends