Growth
Massage Envy against its category
The biggest tracked US massage salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Massage Envy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Massage Envy | -4.3% |
| 2 | Whitefish Vacation Massage | -3.2% |
| 3 | Elements Massage | - |
| 4 | The NOW Massage | - |
| 5 | Treat Your Feet Buckhead | -11.6% |
| 6 | Asian Massage | -11.3% |
| 7 | Relax the Feet | -8.3% |
| 8 | Oriental Massage | -1.6% |
| 9 | Footy Rooty | +1.6% |
| 10 | Advanced Fuller School | -21.2% |
Share of tracked category spend, indexed
Store footprint
Store map
1,035 tracked Massage Envy locations across 44 US states and DC. California, Florida, and Texas hold 35% of them.
Tracked stores by state
- California 144
- Florida 111
- Texas 111
- Illinois 48
- North Carolina 47
- Arizona 42
- Virginia 39
- New Jersey 38
- Ohio 34
- Georgia 32
- Maryland 27
- Colorado 25
- New York 23
- Pennsylvania 23
- Tennessee 22
- Indiana 21
- Missouri 18
- South Carolina 18
- Massachusetts 17
- Nevada 16
- Washington 16
- Minnesota 15
- Alabama 13
- Connecticut 13
- Louisiana 13
- Utah 13
- Wisconsin 11
- Kansas 9
- Kentucky 9
- Michigan 9
- New Mexico 9
- Mississippi 6
- Hawaii 5
- Idaho 5
- Nebraska 5
- Rhode Island 5
- Arkansas 4
- Delaware 4
- Iowa 4
- Oklahoma 4
- New Hampshire 2
- West Virginia 2
- District of Columbia 1
- Maine 1
- Vermont 1
Customer overlap
Who shops at Massage Envy
Tracked chains Massage Envy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends