Trends · data through September 2026

Fitness Studios in the United States

Iceflower tracks 4,768 stores from 1,934 fitness studio chains in the United States. Fit Body Boot Camp grew fastest over the last year, ahead of Balance and StretchLab.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,934
Tracked stores
4,768
Consumer panel
130M+

State by state

The leading fitness studio chains in every state

Tracked fitness studio chains ranked by consumer spend in each state, Q4 2025–Q3 2026. Orangetheory Fitness leads in 35 states, Club Pilates in 3 states, and CorePower Yoga in 2 states and DC. 7 chains lead at least one state. Against their share in the US as a whole, Orangetheory Fitness stands out in 13 states and DC, Club Pilates in 10 states, and HOTWORX in 7 states.

By tracked consumer spend, Q4 2025–Q3 2026

Not enough tracked stores: Alaska, New Hampshire, North Dakota, South Dakota, Vermont, Wyoming

No ranked chain with 5% of the state's spend and 3 stores there: Maine, Rhode Island, West Virginia

Not enough tracked stores: Alaska, New Hampshire, North Dakota, South Dakota, Vermont, Wyoming

A state shows a ranking once it has at least 2 tracked fitness studio chains and 10 tracked stores. Relative to the US compares a chain's share of the state's spend with its share in the US as a whole. It ranks the 7 biggest chains in the US and the chains that lead a state by spend, wherever a chain has at least 5% of the state's spend and 3 stores there. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked fitness studio chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Fit Body Boot Camp and Balance sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Fit Body Boot Camp - +18.0%
2 Balance ▲3 +11.4%
3 StretchLab ▲1 +9.3%
4 ISI Elite Training - +8.4%
5 Pure Barre ▲1 +6.0%
6 The Dance Company ▲1 +5.6%
7 The Yoga Studio ▲1 +5.3%
8 Trellis ▲1 +4.2%
9 btone FITNESS ▲1 +3.5%
10 The Hot Yoga Spot - +1.8%
11 Real Hot Yoga ▲2 -3.7%
12 CorePower Yoga - -6.6%
13 The Studio ▲1 -12.0%
14 F45 Training ▼1 -15.3%
15 barre3 - -16.8%
  • Orangetheory Fitness
  • Club Pilates
  • CorePower Yoga
  • Burn Boot Camp
  • HOTWORX
  • Body Alive
  • StretchLab
  • Other tracked chains

Store footprint

Store map

4,768 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 2,107 of the 4,768 stores (44%); 1,793 of the 1,934 tracked chains have a single store here.

  • Orangetheory Fitness (1,010)
  • Club Pilates (585)
  • CorePower Yoga (126)
  • Burn Boot Camp (122)
  • HOTWORX (264)
  • Body Alive (10)
  • StretchLab (81)
  • Other tracked chains

Top tracked chains by store count

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