Trends · data through September 2026

Fragrance in the United States

Iceflower tracks 314 stores from 19 fragrance chains in the United States. Le Labo Fragrances grew fastest over the last year, ahead of Perfume Collection and diptyque.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
314
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fragrance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Le Labo Fragrances and Perfume Collection sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Le Labo Fragrances logo Le Labo Fragrances ▲1 +12.6%
2 P Perfume Collection ▲1 +3.9%
3 D diptyque logo diptyque ▲1 +2.2%
4 P Perfumania logo Perfumania - +1.9%
5 P Perfume Gallery ▲1 -4.1%
6 P Perfumes 4U logo Perfumes 4U - -4.2%
7 P Perfume Outlet ▼1 -6.9%
8 P Perfume World logo Perfume World ▼1 -11.5%
9 J Jo Malone London logo Jo Malone London - -11.6%
10 L Luxor Fragrances - -14.0%
11 P Perfume Point ▲1 -14.6%
12 P Perfume Palace ▼1 -22.7%
13 A Arabian Oud logo Arabian Oud ▼2 -29.0%
  • Perfumania
  • Perfumes 4U
  • Le Labo Fragrances
  • Perfume World
  • Jo Malone London
  • Perfume Gallery
  • Perfume Palace
  • Other tracked chains

Store footprint

Store map

314 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Perfumania (125)
  • Perfumes 4U (31)
  • Le Labo Fragrances (27)
  • Perfume World (14)
  • Jo Malone London (24)
  • Perfume Gallery (13)
  • Perfume Palace (11)
  • Other tracked chains

Top tracked chains by store count

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