Trends · data through September 2026

Health & Beauty trends in Iowa

Iceflower tracks 2,922 stores from 2,280 health & beauty chains in Iowa. Chapter Aesthetic Studio grew fastest over the last year, ahead of Wolfe Eye Clinic and Great Clips.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,280
Tracked stores
2,922
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chapter Aesthetic Studio and Wolfe Eye Clinic sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Chapter Aesthetic Studio ▲3 +19.3%
2 Wolfe Eye Clinic ▲1 +17.7%
3 Great Clips - +17.4%
4 Vision 4 Less ▲2 +15.3%
5 Ulta Beauty - +13.0%
6 Hy-Vee Drugstore - +11.1%
7 LensCrafters ▲2 +9.7%
8 Advanced Eyecare ▲1 +7.4%
9 SalonCentric - +7.2%
10 America's Best Contacts & Eyeglasses ▲1 +5.0%
11 CVS Pharmacy - +3.9%
12 Supercuts ▲1 +2.8%
13 Cost Cutters - +2.3%
14 Orangetheory Fitness ▲1 0.0%
15 Genesis Health Clubs - -0.2%

Store footprint

Store map

2,922 tracked store locations in Iowa, colored by category. The top 5 chains by store count run 223 of the 2,922 stores (8%); 2,127 of the 2,280 tracked chains have a single store here. 10% of the tracked health & beauty stores here are alternative medicine, against 5% across the United States.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.