Trends · data through August 2026

Health & Beauty trends in Iowa

Iceflower tracks 699 stores from 414 health & beauty chains in Iowa. Cost Cutters grew fastest over the last year, ahead of Planet Fitness and Supercuts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
414
Tracked stores
699
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cost Cutters and Planet Fitness sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cost Cutters ▲1 +12.0%
2 P Planet Fitness logo Planet Fitness ▲1 +10.7%
3 S Supercuts logo Supercuts ▲1 +5.2%
4 S Sport Clips Haircuts logo Sport Clips Haircuts - +2.3%
5 S Sally Beauty logo Sally Beauty - +2.3%
6 U Ulta Beauty logo Ulta Beauty - +1.0%
7 M Medicap Pharmacy logo Medicap Pharmacy - -0.8%
8 G Great Clips logo Great Clips - -1.3%
9 N NuCara logo NuCara - -2.0%
10 H Hartig Drug - -3.0%
11 C CVS Pharmacy logo CVS Pharmacy - -3.7%
12 B Bath & Body Works logo Bath & Body Works - -5.8%
13 S Sun Tan City logo Sun Tan City - -5.9%
14 W Walgreens logo Walgreens - -6.1%
15 B Buff City Soap logo Buff City Soap ▼1 -7.1%

Store footprint

Store map

699 tracked store locations in Iowa, colored by category.

Top tracked chains by store count

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