Trends · data through August 2026

Massage Therapies in the United States

Iceflower tracks 140 stores from 117 massage therapies chains in the United States. Hand & Stone grew fastest over the last year, ahead of Green Spa and Sunrise Spa.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
117
Tracked stores
140
Consumer panel
130M+

Growth ranking

Fastest-growing tracked massage therapies chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hand & Stone and Green Spa sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hand & Stone logo Hand & Stone - -11.7%
2 G Green Spa - -42.6%
3 S Sunrise Spa - -45.9%
  • Hand & Stone
  • Sunrise Spa
  • Unwind Wellness
  • Partners 4 Healing
  • Professional Massage
  • Massage Etoile
  • Massage Therapy Academy
  • Other tracked chains

Store footprint

Store map

140 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Hand & Stone (14)
  • Sunrise Spa (3)
  • Unwind Wellness (2)
  • Partners 4 Healing (1)
  • Professional Massage (1)
  • Massage Etoile (1)
  • Massage Therapy Academy (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Hand & Stone logo Hand & Stone 14
  • 2 S Sunshine Spa 4
  • 3 G Green Spa 3
  • 4 S Sunrise Spa 3
  • 5 S Sunny Foot Spa 2
  • 6 M Massage Green Spa 2
  • 7 U Unwind Wellness 2
  • 8 M Massage Lounge 1
  • 9 D Definition Sports Massage 1
  • 10 T The Spa Hyu 1
  • 11 M Massage Carolina 1
  • 12 F Fuji Spa 1
  • 13 C Chinese Wellness 1
  • 14 S STL Wellness 1
  • 15 Z Zenscape 1
  • 16 D Divinity 1
  • 17 E Emerald Isle Massage 1
  • 18 A Amazing Chi 1
  • 19 T The Zzzen Den Massage 1
  • 20 M Millenia 1
  • 21 A Aches Away Massage Specialists 1
  • 22 B Beijing Foot Spa 1
  • 23 M Massage By K 1
  • 24 N New Happy Feet 1
  • 25 R Relax Station 1
  • 26 C Chi Reflexology 1
  • 27 L Lakewood Massotherapy 1
  • 28 T The Art Of Massage 1
  • 29 W White Willow Massage Therapy 1
  • 30 T The Kneaded Touch 1
  • 31 M Main Street Massage 1
  • 32 R Renew Day Spa II 1
  • 33 S Sunshine Foot Spa 1
  • 34 F Foot Wellness 1
  • 35 C Columbus Massage Center 1
  • 36 B Beauty Pam logo Beauty Pam 1
  • 37 A AJ Thai Foot Spa 1
  • 38 G Good Medicine Massage 1
  • 39 R Rivers Spa 1
  • 40 M Montgomery Bodyworx LLC 1
  • 41 A Angel Spa 1
  • 42 P Prospect Garden Spa 1
  • 43 R Rainbow Spa 1
  • 44 E Everyday Massage 1
  • 45 M Mundelein Massage 1
  • 46 E Everyday Wellness 1
  • 47 N Naturalé 1
  • 48 I Island Holistics 1
  • 49 C Covington Spa 1
  • 50 I Interstate Spa 1

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