Trends · data through September 2026

Massage Therapy in the United States

Iceflower tracks 2,080 stores from 1,706 massage therapy chains in the United States. Q Massage grew fastest over the last year, ahead of Sunflower Spa and Serenity Massage.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,706
Tracked stores
2,080
Consumer panel
130M+

Growth ranking

Fastest-growing tracked massage therapy chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Q Massage and Sunflower Spa sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Q Massage ▲4 +17.0%
2 Sunflower Spa ▲2 +7.4%
3 Serenity Massage - +6.9%
4 AA Massage ▲1 +2.9%
5 A Massage - +0.6%
6 Relax Station ▲2 +0.4%
7 Harmony Massage - -0.2%
8 Hand & Stone - -1.3%
9 Relax Magic ▲2 -4.5%
10 Yun's Massage ▲1 -6.2%
11 Evergreen Massage ▲2 -7.0%
12 King Massage ▼1 -7.1%
13 Massage Heights - -7.2%
14 Comfort Spa ▼1 -7.9%
15 Pure Massage ▲2 -8.3%
  • Massage Heights
  • Hand & Stone
  • Main Street Massage
  • Unwind Wellness
  • Massage Etoile
  • Discover Touch
  • Healing Hands
  • Other tracked chains

Store footprint

Store map

2,080 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 161 of the 2,080 stores (8%); 1,572 of the 1,706 tracked chains have a single store here.

  • Massage Heights (56)
  • Hand & Stone (56)
  • Main Street Massage (2)
  • Unwind Wellness (2)
  • Massage Etoile (2)
  • Discover Touch (1)
  • Healing Hands (17)
  • Other tracked chains

Top tracked chains by store count

  • 1 Massage Heights 56
  • 2 Hand & Stone 56
  • 3 Healing Hands 17
  • 4 Relax Station 17
  • 5 Massage Green Spa 15
  • 6 Oriental Chi 13
  • 7 Zen Massage 11
  • 8 Serenity Massage 9
  • 9 Pure Massage 8
  • 10 Sun Massage 7
  • 11 Harmony Massage 7
  • 12 Royal Massage 6
  • 13 Relax Magic 6
  • 14 Sunflower Spa 6
  • 15 The Healing Place 6
  • 16 Therapeutic Massage 6
  • 17 Golden Massage 4
  • 18 Moon Massage 4
  • 19 Asian Massage Spa 4
  • 20 Q Massage 4
  • 21 Healing Hands Therapeutic Massage 3
  • 22 AA Massage 3
  • 23 Blue Sky Massage 3
  • 24 The Massage Studio 3
  • 25 A Massage 3
  • 26 Yun's Massage 3
  • 27 King Massage 3
  • 28 Evergreen Massage 3
  • 29 A Plus Massage 3
  • 30 Integrative Massage 3
  • 31 Comfort Spa 3
  • 32 Jade Massage 2
  • 33 Golden Fingers 2
  • 34 Hand In Health Massage Therapy 2
  • 35 Sunshine Foot Spa 2
  • 36 Happy Feet Reflexology 2
  • 37 A Better Massage 2
  • 38 The Art Of Massage 2
  • 39 Essential Massage Therapy 2
  • 40 Massage Hut 2
  • 41 Beijing Foot Spa 2
  • 42 Chi Reflexology 2
  • 43 Meridian Massage 2
  • 44 Shiatsu Renu 2
  • 45 Lee Massage 2
  • 46 Green Jade Spa 2
  • 47 Lakeside Spa 2
  • 48 Art Spa 2
  • 49 Body Renew 2
  • 50 Tranquility Massage and Bodywork 2

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