Trends · data through September 2026

Health & Beauty trends in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 3,597 stores from 2,404 health & beauty chains in Boston-Cambridge-Newton, MA-NH. L'OCCITANE en Provence grew fastest over the last year, ahead of Perfumania and James Joseph Salon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,404
Tracked stores
3,597
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. L'OCCITANE en Provence and Perfumania sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L'OCCITANE en Provence - +19.0%
2 Perfumania ▲2 +18.0%
3 James Joseph Salon ▲1 +15.9%
4 Crunch Fitness - +11.8%
5 Skin Laundry - +11.2%
6 Visionworks - +9.3%
7 VCA Animal Hospital ▲3 +8.9%
8 Boston Children's Hospital - +8.8%
9 Lunette Optic ▲2 +6.6%
10 Dellaria Salons ▲1 +5.5%
11 MyEyeDr. ▲1 +4.9%
12 btone FITNESS ▲1 +4.6%
13 Atrius Health - +3.4%
14 CosmoProf ▲1 +3.1%
15 Brigham And Womens Hospital ▲1 +2.5%

Store footprint

Store map

3,597 tracked store locations in Boston-Cambridge-Newton, MA-NH, colored by category. The top 5 chains by store count run 569 of the 3,597 stores (16%); 2,200 of the 2,404 tracked chains have a single store here.

Top tracked chains by store count

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