Trends · data through August 2026

Health & Beauty trends in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 569 stores from 132 health & beauty chains in Boston-Cambridge-Newton, MA-NH. Supercuts grew fastest over the last year, ahead of Atrius Health and SEPHORA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
132
Tracked stores
569
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Supercuts and Atrius Health sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Supercuts logo Supercuts - +0.7%
2 A Atrius Health logo Atrius Health - -1.5%
3 S SEPHORA logo SEPHORA - -1.6%
4 B Bath & Body Works logo Bath & Body Works ▲1 -6.1%
5 C CVS Pharmacy logo CVS Pharmacy - -6.9%
6 W Walgreens logo Walgreens - -6.9%
7 U Ulta Beauty logo Ulta Beauty - -7.4%
8 Y YMCA logo YMCA ▲1 -21.4%
9 R Rite Aid logo Rite Aid ▼2 -63.9%

Store footprint

Store map

569 tracked store locations in Boston-Cambridge-Newton, MA-NH, colored by category.

  • Pharmacy (391)
  • Beauty Store (42)
  • Hospital (34)
  • Doctors Office (16)
  • Gym (15)
  • Healthcare Location (9)
  • Sport Fitness Facility (9)
  • Other categories

Top tracked chains by store count

  • 1 C CVS Pharmacy logo CVS Pharmacy 266
  • 2 W Walgreens logo Walgreens 110
  • 3 U Ulta Beauty logo Ulta Beauty 18
  • 4 S SEPHORA logo SEPHORA 11
  • 5 A Atrius Health logo Atrius Health 10
  • 6 B Bath & Body Works logo Bath & Body Works 8
  • 7 R Rite Aid logo Rite Aid 7
  • 8 S Supercuts logo Supercuts 4
  • 9 Y YMCA logo YMCA 3
  • 10 D Dana Farber Cancer Institute logo Dana Farber Cancer Institute 3
  • 11 B Boston Children's Hospital 3
  • 12 T Tao's logo Tao's 2
  • 13 G Great Clips logo Great Clips 2
  • 14 T Tufts Medical Center 2
  • 15 C Cambridge Health Alliance logo Cambridge Health Alliance 2
  • 16 P Puttshack logo Puttshack 2
  • 17 G Golf Country 1
  • 18 A Acton Pharmacy 1
  • 19 S Salem Hospital 1
  • 20 R Reiwatakiya 1
  • 21 K Kendall Square CrossFit 1
  • 22 L Lowell General Hospital 1
  • 23 B Braintree Labs 1
  • 24 B Brighton Pharmacy 1
  • 25 B Beauty Supply Supermarket 1
  • 26 K Kohr Golf logo Kohr Golf 1
  • 27 P Paradise Gym 1
  • 28 W West Concord Pharmacy 1
  • 29 S Sudbury Pharmacy 1
  • 30 B BWH Plastic Surgery Department 1
  • 31 D D Luxe Nail Bar 1
  • 32 1 125 Hair&Nail Studio 1
  • 33 L Longfellow Tennis & Health Club 1
  • 34 T The Vitamin Shoppe logo The Vitamin Shoppe 1
  • 35 E Excel Orthopaedic Specialists 1
  • 36 G Get Air Trampoline Park logo Get Air Trampoline Park 1
  • 37 T Theater Pharmacy 1
  • 38 T The Herbal Path 1
  • 39 N Nova Trampoline Park 1
  • 40 M Mount Auburn Hospital logo Mount Auburn Hospital 1
  • 41 A AR Nail Bar & Lounge 1
  • 42 M MGH CBT 1
  • 43 E East Broadway Nail 1
  • 44 B Beth Israel Deaconess Hospital 1
  • 45 H Harbor 1
  • 46 E Everyday Speech 1
  • 47 I Instrumental Yoga 1
  • 48 B BID Plymouth Drawing Station 1
  • 49 P Planet Fitness logo Planet Fitness 1
  • 50 V Veterans Affairs Boston Healthcare System 1

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