Trends · data through September 2026

Health & Beauty trends in the United Kingdom

Iceflower tracks 19,852 stores from 10,646 health & beauty chains in the United Kingdom. Rituals grew fastest over the last year, ahead of Aesop and Marks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10,646
Tracked stores
19,852
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rituals and Aesop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rituals logo Rituals ▲2 +18.6%
2 A Aesop logo Aesop ▲5 +18.3%
3 M Marks ▲3 +13.5%
4 S Space NK logo Space NK ▲2 +13.1%
5 C Coastway Vets - +10.7%
6 C Charlotte Tilbury logo Charlotte Tilbury ▲10 +10.7%
7 B Beauty Base logo Beauty Base ▲3 +9.7%
8 A Allied Pharmacy ▲2 +9.6%
9 M Medivet ▲1 +8.3%
10 C Cohens Chemist logo Cohens Chemist ▲9 +7.1%
11 P Peak Pharmacy ▲10 +7.1%
12 D Day Lewis Pharmacy logo Day Lewis Pharmacy ▲10 +6.9%
13 D Dundas Veterinary Group ▲2 +6.1%
14 K Kiko Milano logo Kiko Milano ▲6 +5.7%
15 A Animal Trust Vets logo Animal Trust Vets ▲4 +5.3%

Store footprint

Store map

19,852 tracked store locations in the United Kingdom, colored by category.

Top tracked chains by store count

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