Trends · data through June 2026

Massage Salons in the United States

Iceflower tracks 293 stores from 171 massage salons chains in the United States. Tao Spa grew fastest over the last year, ahead of The NOW Massage and Massage Heights.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
171
Tracked stores
293
Consumer panel
130M+

Growth ranking

Fastest-growing tracked massage salons chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tao Spa and The NOW Massage sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tao Spa -1.1%
2 T The NOW Massage -3.8%
3 M Massage Heights logo Massage Heights -10.4%
4 C Cloud 9 -12.9%
5 N Natural Relaxation Center ▲1 -18.0%
6 T The Woodhouse Day Spa -24.3%
7 W Wellness Massage ▼1 -31.1%
8 O Ocean Massage -31.7%
9 O O Chi Reflexology -32.4%
  • The Woodhouse Day Spa
  • Elements Massage
  • Miramar Spa
  • The NOW Massage
  • Massage Heights
  • Corporate Care Massage
  • Applebond
  • Other tracked chains

Store footprint

Store map

293 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • The Woodhouse Day Spa (25)
  • Elements Massage (29)
  • Miramar Spa (1)
  • The NOW Massage (27)
  • Massage Heights (13)
  • Corporate Care Massage (1)
  • Applebond (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Elements Massage logo Elements Massage 29
  • 2 T The NOW Massage 27
  • 3 T The Woodhouse Day Spa 25
  • 4 M Massage Heights logo Massage Heights 13
  • 5 C Cloud 9 9
  • 6 O Ocean Massage 3
  • 7 X XpresSpa 3
  • 8 T Tao Spa 3
  • 9 W Wellness Massage 3
  • 10 N Natural Relaxation Center 3
  • 11 O O Chi Reflexology 3
  • 12 S Sakura Spa 2
  • 13 M Massage Envy Spa 2
  • 14 F Foot Finesse 2
  • 15 O O Chi Massage Spa 2
  • 16 O Oriental Massage 2
  • 17 O Ocean Spa 2
  • 18 M Massage Works 2
  • 19 E Everyday Spa 2
  • 20 R Relax the Feet 2
  • 21 R Relax Place 2
  • 22 R Relaxing Massage 2
  • 23 F Four Season Spa 2
  • 24 R Refresh Body Works 1
  • 25 H Happy Spa 1
  • 26 R Relaxing Station 1
  • 27 W WholeLife Family Wellness Clinic 1
  • 28 P Paradise Valley Spa 1
  • 29 C CORE Health Centers of Beaumont 1
  • 30 A At Vancouver Massage 1
  • 31 L Littleton Massage 1
  • 32 H Home Spa 1
  • 33 C Cici's Body Works 1
  • 34 R Relaxation Station 1
  • 35 W Washington Spa 1
  • 36 T Tahiti Tan Salon & Spa 1
  • 37 S Serenity Touch Massage 1
  • 38 R Relaxing Bed Bar 1
  • 39 L Live Well Therapeutic Massage 1
  • 40 O Ocean Village Massage 1
  • 41 Y Yang's Massage 1
  • 42 H Honest Touch Wellness Spa 1
  • 43 R Refresh Therapeutic Massage 1
  • 44 M Muscular Skeletal Therapies 1
  • 45 A Anew U Day Spa 1
  • 46 M Massage & Stretch 1
  • 47 J Jia Foot Spa 1
  • 48 A Angel Foot Spa 1
  • 49 O Oasis Spa 1
  • 50 H Healing Spa Germantown 1

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