State by state
The leading massage salon chains in every state
Tracked massage salon chains ranked by consumer spend in each state, Q4 2025–Q3 2026. Massage Envy leads in 37 states, Elements Massage in 3 states, and Bluebell Spa DC in DC. 5 chains lead at least one state. Against their share in the US as a whole, Massage Envy stands out in 24 states, Elements Massage in 8 states, and The NOW Massage in 7 states.
By tracked consumer spend, Q4 2025–Q3 2026
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Massage Envy
Relative #1 in 24 states
Mississippi 2.5×, Nebraska 2.1×, New Mexico 1.9×, Delaware 1.6×, Indiana 1.6×, Ohio 1.5×, Pennsylvania 1.5×, Kentucky 1.4×, Missouri 1.4×, Tennessee 1.4×, Hawaii 1.2×, Kansas 1.2×, Louisiana 1.2×, Maryland 1.2×, Alabama 1.1×, Minnesota 1.1×, Virginia 1×, Arkansas 0.9×, Nevada 0.8×, Oklahoma 0.8×, Michigan 0.6×, South Carolina 0.6×, Iowa 0.5×, Idaho 0.3×
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Elements Massage
Relative #1 in 8 states
Massachusetts 5.6×, Washington 3.7×, Wisconsin 3.5×, Colorado 3×, Utah 2.7×, New York 2.4×, Arizona 2.3×, Connecticut 2.2×
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The NOW Massage
Relative #1 in 7 states
Illinois 3.1×, North Carolina 2.8×, Georgia 2×, Florida 1.9×, New Jersey 1.5×, California 1.4×, Texas 1.4×
Not enough tracked stores: Alaska, Montana, New Hampshire, North Dakota, Rhode Island, South Dakota, Vermont, Wyoming
No ranked chain with 5% of the state's spend and 3 stores there: District of Columbia, Maine, Oregon, West Virginia
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Massage Envy
#1 in 37 states
Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin
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Elements Massage
#1 in 3 states
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Bluebell Spa DC
#1 in District of Columbia
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Revelation Massage
#1 in Maine
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Tacora Massage
#1 in Iowa
Not enough tracked stores: Alaska, Montana, New Hampshire, North Dakota, Rhode Island, South Dakota, Vermont, Wyoming
A state shows a ranking once it has at least 2 tracked massage salon chains and 10 tracked stores. Relative to the US compares a chain's share of the state's spend with its share in the US as a whole. It ranks the 7 biggest chains in the US and the chains that lead a state by spend, wherever a chain has at least 5% of the state's spend and 3 stores there. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked massage salon chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Relax Massage and H Massage sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Relax Massage | ▲2 | +18.0% |
| 2 | H Massage | ▲10 | +17.5% |
| 3 | Sunshine Massage | ▲8 | +15.9% |
| 4 | Sunny Massage | ▲5 | +14.9% |
| 5 | Paradise Foot Spa | ▲10 | +14.6% |
| 6 | Home Spa | ▲3 | +13.9% |
| 7 | Thai Body Works | ▲8 | +12.3% |
| 8 | Massage 7 | ▲9 | +9.1% |
| 9 | Golden Massage Spa | ▲7 | +8.8% |
| 10 | Massage Oasis | ▲7 | +8.6% |
| 11 | Healing Hands Spa | ▲5 | +7.9% |
| 12 | Spring Massage | ▲3 | +6.8% |
| 13 | Golden Spa | ▲2 | +6.0% |
| 14 | Healthy Massage | ▲1 | +3.8% |
| 15 | Lucky Foot Spa | ▲1 | +3.4% |
- Massage Envy
- Whitefish Vacation Massage
- Elements Massage
- The NOW Massage
- Treat Your Feet Buckhead
- Asian Massage
- Relax the Feet
- Other tracked chains
Store footprint
Store map
4,574 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 1,287 of the 4,574 stores (28%); 2,346 of the 2,646 tracked chains have a single store here.
- Massage Envy (1,035)
- Whitefish Vacation Massage (1)
- Elements Massage (123)
- The NOW Massage (71)
- Treat Your Feet Buckhead (1)
- Asian Massage (33)
- Relax the Feet (2)
- Other tracked chains
Top tracked chains by store count
- 1 Massage Envy 1,035
- 2 Elements Massage 123
- 3 The NOW Massage 71
- 4 Asian Massage 33
- 5 Oriental Massage 25
- 6 Happy Feet 18
- 7 LaVida Massage 17
- 8 Relax Massage 15
- 9 Foot Spa 14
- 10 Oasis Spa 13
- 11 Home Spa 13
- 12 Footy Rooty 12
- 13 O Chi Reflexology 10
- 14 Lucky Spa 10
- 15 Spring Massage 9
- 16 Golden Spa 9
- 17 Green Spa 9
- 18 Relaxing Station 8
- 19 Massage Therapy 8
- 20 Healthy Massage 8
- 21 Oasis Massage 8
- 22 Sakura Massage 7
- 23 Sunshine Massage 7
- 24 Lucky Foot Spa 7
- 25 Happy Foot Spa 7
- 26 Relaxation Station 7
- 27 Sunny Massage 6
- 28 H Massage 6
- 29 Massage Oasis 6
- 30 Diamond Massage 6
- 31 Foot Massage Spa 6
- 32 Ocean Massage 6
- 33 Thai Body Works 6
- 34 Wellness Massage 6
- 35 Massage 7 5
- 36 China Foot Massage 5
- 37 Chinese Foot Massage 5
- 38 Jia Foot Spa 5
- 39 Best Massage 5
- 40 Sunrise Massage 5
- 41 Magic Hands Massage 5
- 42 I Love Massage 5
- 43 Relaxing Massage 4
- 44 Elegant Massage 4
- 45 Massage Palace 4
- 46 Paradise Foot Spa 4
- 47 Classic Massage 4
- 48 Massage Express 4
- 49 Massage Works 4
- 50 Golden Massage Spa 4
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