Trends · data through August 2026

Massage Salons in the United States

Iceflower tracks 322 stores from 185 massage salons chains in the United States. Tao Spa grew fastest over the last year, ahead of The NOW Massage and Massage Heights.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
185
Tracked stores
322
Consumer panel
130M+

Growth ranking

Fastest-growing tracked massage salons chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tao Spa and The NOW Massage sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tao Spa ▲1 +2.1%
2 T The NOW Massage - +1.7%
3 M Massage Heights logo Massage Heights - -9.1%
4 C Cloud 9 - -13.1%
5 N Natural Relaxation Center ▲1 -15.0%
6 O O Chi Reflexology - -29.3%
7 W Wellness Massage ▼1 -29.6%
8 W Woodhouse Spa - -29.8%
9 O Ocean Massage ▼1 -32.3%
  • Woodhouse Spa
  • Elements Massage
  • Miramar Spa
  • The NOW Massage
  • Massage Heights
  • Applebond
  • Cloud 9
  • Other tracked chains

Store footprint

Store map

322 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Woodhouse Spa (32)
  • Elements Massage (30)
  • Miramar Spa (1)
  • The NOW Massage (30)
  • Massage Heights (13)
  • Applebond (1)
  • Cloud 9 (10)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Woodhouse Spa 32
  • 2 E Elements Massage logo Elements Massage 30
  • 3 T The NOW Massage 30
  • 4 M Massage Heights logo Massage Heights 13
  • 5 C Cloud 9 10
  • 6 O O Chi Reflexology 3
  • 7 O Ocean Massage 3
  • 8 N Natural Relaxation Center 3
  • 9 W Wellness Massage 3
  • 10 T Tao Spa 3
  • 11 X XpresSpa 3
  • 12 M Magical Foot Spa 2
  • 13 O Oriental Massage 2
  • 14 A Asian Massage 2
  • 15 E Everyday Spa 2
  • 16 O O Chi Massage Spa 2
  • 17 R Relaxing Massage 2
  • 18 R Relax Place 2
  • 19 F Foot Finesse 2
  • 20 S Sakura Spa 2
  • 21 M Massage Works 2
  • 22 R Relax the Feet 2
  • 23 O Ocean Spa 2
  • 24 F Four Season Spa 2
  • 25 O Oriental Spa 2
  • 26 M Massage Envy Spa 2
  • 27 D Davis Family Chiropractic and Massage, PLLC 1
  • 28 W WholeLife Family Wellness Clinic 1
  • 29 C CORE Health Centers of Beaumont 1
  • 30 A At Vancouver Massage 1
  • 31 H Home Spa 1
  • 32 B Bodywork Professionals logo Bodywork Professionals 1
  • 33 C Cici's Body Works 1
  • 34 R Relaxation Station 1
  • 35 M Mission Hills Spa 1
  • 36 T Tahiti Tan Salon & Spa 1
  • 37 R Relaxing Bed Bar 1
  • 38 S Soothing Massage 1
  • 39 L Live Well Therapeutic Massage 1
  • 40 H Healthy Foot Massage 1
  • 41 S Serenity Touch Massage 1
  • 42 L Littleton Massage 1
  • 43 O Ogata Chiropractic 1
  • 44 W Washington Spa 1
  • 45 M Muscular Skeletal Therapies 1
  • 46 A Anew U Day Spa 1
  • 47 O Ojas Massage and Skin Care 1
  • 48 M Massage & Stretch 1
  • 49 J Jia Foot Spa 1
  • 50 P Paradise Massage 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.