Trends · data through September 2026

Hair Care in the United States

Iceflower tracks 201 stores from 136 hair care chains in the United States. Aveda grew fastest over the last year, ahead of Angela's Beauty Supply and UNICE Hair.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
136
Tracked stores
201
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hair care chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Aveda and Angela's Beauty Supply sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Aveda logo Aveda - +1.5%
2 A Angela's Beauty Supply - -5.2%
3 U UNICE Hair - -14.1%
4 W Wigland - -40.0%
  • Aveda
  • Diamond Beauty & Barber Supply
  • Seat Pleasant Wigs
  • Image Too
  • BUW Human Hair Factory Store-US
  • EP Beauty Supply
  • Super Discount Wigs
  • Other tracked chains

Store footprint

Store map

201 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Aveda (47)
  • Diamond Beauty & Barber Supply (1)
  • Seat Pleasant Wigs (1)
  • Image Too (1)
  • BUW Human Hair Factory Store-US (4)
  • EP Beauty Supply (1)
  • Super Discount Wigs (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 A Aveda logo Aveda 47
  • 2 B BUW Human Hair Factory Store-US 4
  • 3 W Wigland 3
  • 4 C Custom Hair 3
  • 5 U UNICE Hair 3
  • 6 A Angela's Beauty Supply 3
  • 7 E Eve Beauty Source 2
  • 8 H Hair Plus Wigs 2
  • 9 B BUW Human Hair Factory Store 2
  • 10 F Fashion Plus 2
  • 11 E Extra Beauty 2
  • 12 A All Virgin Hair Boutique 2
  • 13 C Crowned 2
  • 14 S Studio I 2
  • 15 G Grace's Wigs 1
  • 16 W Wild Orchids 1
  • 17 H Hair Plaza 1
  • 18 S Sandie's Studio Hairstyles & Wigs 1
  • 19 O One Way Beauty Supply and Wigs 1
  • 20 B Beautiful Wigs 1
  • 21 J JJ WIG 1
  • 22 L Luxe Hair Boutique 1
  • 23 P Peacock Hair 1
  • 24 O Oriental Wigs and Gifts 1
  • 25 O Our Wig Boutique 1
  • 26 H Hair by Tee 1
  • 27 M Mina's Fashion Wigs 1
  • 28 Q Queen's Wig Palace 1
  • 29 O Orna Wigs 1
  • 30 G Gina's Salon & Wigs 1
  • 31 N Natural Wigs 1
  • 32 W Wigs Beauty Supply 1
  • 33 M Myong's Wigs 1
  • 34 A A Wig Boutique 1
  • 35 P Prime Hair and Wigs 1
  • 36 V Vegas Girl Wigs 1
  • 37 W Wigged Out Women 1
  • 38 L Lucky Wig Shop 1
  • 39 I Invisilace Hair Spa 1
  • 40 W Wigs & Plus 1
  • 41 C Confidence Beyond Hair Studio 1
  • 42 P Parker Serenity Wig Spa 1
  • 43 C Central Wigs & Beauty Supplies 1
  • 44 L Lovely Layed 1
  • 45 G Gloria's Wigs 1
  • 46 C Charms Wigs 1
  • 47 H Hair Especially For You 1
  • 48 N New Fashion Wigs 1
  • 49 S Smoov Touch 1
  • 50 J Judi's Wigs 1

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