Trends · data through August 2026

Beauty Stores in the United States

Iceflower tracks 7,944 stores from 1,206 beauty stores chains in the United States. Beauty Outlet grew fastest over the last year, ahead of beauty supply outlet and Hollywood Beauty Supply.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,206
Tracked stores
7,944
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Beauty Outlet and beauty supply outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Beauty Outlet - +19.8%
2 B beauty supply outlet ▲4 +19.4%
3 H Hollywood Beauty Supply ▲3 +17.8%
4 H Hair World ▲1 +16.5%
5 5 5 Star Beauty ▲3 +15.6%
6 D Diamond Beauty Supply ▲6 +14.8%
7 M Merle Norman Cosmetic Studio logo Merle Norman Cosmetic Studio ▲2 +14.0%
8 G Golden Beauty Supply ▲1 +13.5%
9 P Perfumes 4U logo Perfumes 4U - +13.4%
10 B Beauty Exchange Beauty Supply - +13.3%
11 Y Young's Beauty Supply - +12.5%
12 B Beauty Depot - +12.2%
13 L L'OCCITANE en Provence logo L'OCCITANE en Provence - +11.9%
14 R Royal Beauty Supply ▲1 +11.7%
15 B Beauty Mart ▲1 +11.5%
  • Ulta Beauty
  • Bath & Body Works
  • SEPHORA
  • Sally Beauty
  • CosmoProf
  • SalonCentric
  • Super Beauty
  • Other tracked chains

Store footprint

Store map

7,944 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (1,433)
  • Bath & Body Works (1,609)
  • SEPHORA (549)
  • Sally Beauty (1,417)
  • CosmoProf (405)
  • SalonCentric (267)
  • Super Beauty (14)
  • Other tracked chains

Top tracked chains by store count

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