Trends · data through September 2026

Beauty Stores in the United States

Iceflower tracks 10,577 stores from 2,949 beauty store chains in the United States. Armstrong McCall grew fastest over the last year, ahead of Beauty Spot and Beauty Master.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,949
Tracked stores
10,577
Consumer panel
130M+

State by state

The leading beauty store chains in every state

Tracked beauty store chains ranked by consumer spend in each state, Q4 2025–Q3 2026. Ulta Beauty leads in 49 states, Judy's Beauty Supply in DC. Against their share in the US as a whole, Sally Beauty stands out in 13 states, Ulta Beauty in 12 states, and CosmoProf in 11 states.

By tracked consumer spend, Q4 2025–Q3 2026

Not enough tracked stores: Vermont

No ranked chain with 5% of the state's spend and 3 stores there: District of Columbia

Not enough tracked stores: Vermont

A state shows a ranking once it has at least 2 tracked beauty store chains and 10 tracked stores. Relative to the US compares a chain's share of the state's spend with its share in the US as a whole. It ranks the 7 biggest chains in the US and the chains that lead a state by spend, wherever a chain has at least 5% of the state's spend and 3 stores there. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Armstrong McCall and Beauty Spot sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Armstrong McCall - +18.8%
2 Beauty Spot ▲15 +16.1%
3 Beauty Master ▲2 +15.1%
4 Supreme Hair & Beauty ▲3 +15.0%
5 beauty supply outlet ▲8 +15.0%
6 Hair World ▲5 +14.3%
7 M&M Beauty Supply ▲11 +12.6%
8 Hollywood Beauty Supply ▲8 +10.1%
9 Ali Beauty Supply ▲11 +10.1%
10 1 Beauty Supply ▲7 +9.4%
11 Beauty Town ▲1 +9.1%
12 Paul's Beauty Warehouse ▲7 +6.6%
13 Beauty Island - +6.1%
14 Hair Zone ▲4 +6.0%
15 Uptown Beauty Supply ▲4 +5.7%
  • Ulta Beauty
  • Sally Beauty
  • CosmoProf
  • SalonCentric
  • Beauty Master
  • Super Beauty
  • Beauty 4U
  • Other tracked chains

Store footprint

Store map

10,577 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 6,010 of the 10,577 stores (57%); 2,511 of the 2,949 tracked chains have a single store here.

  • Ulta Beauty (1,533)
  • Sally Beauty (2,606)
  • CosmoProf (1,051)
  • SalonCentric (653)
  • Beauty Master (12)
  • Super Beauty (15)
  • Beauty 4U (18)
  • Other tracked chains

Top tracked chains by store count

More trends

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