Trends · data through September 2026

Beauty Salons in the United States

Iceflower tracks 30,221 stores from 24,322 beauty salon chains in the United States. Hidden Beauty Salon grew fastest over the last year, ahead of The Lash Lounge and Radiant Waxing.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
24,322
Tracked stores
30,221
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty salon chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hidden Beauty Salon and The Lash Lounge sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hidden Beauty Salon ▲4 +19.4%
2 The Lash Lounge - +16.8%
3 Radiant Waxing ▲5 +12.3%
4 Heyday ▲6 +12.1%
5 Heads Up ▲17 +10.5%
6 The Beauty Bar ▲2 +7.3%
7 Cole Stevens Salon ▲8 +7.1%
8 Signature Salon & Spa ▲2 +4.9%
9 Gould's Salon Spa ▲13 +4.5%
10 Beauty Center ▲3 +3.7%
11 Eyebrow Threading ▲6 +3.6%
12 The Beauty Lounge ▲5 +2.7%
13 Waxing the City - +1.6%
14 Salon Visage ▲5 +1.4%
15 Nina Beauty Supply ▲7 +1.2%
  • European Wax Center
  • Hair Depot
  • Excalibur Hotel & Casino
  • Amazing Lash Studio
  • The Lash Lounge
  • Waxing the City
  • The Hair Palace
  • Other tracked chains

Store footprint

Store map

25,000 of 30,221 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 1,254 of the 30,221 stores (4%); 22,265 of the 24,322 tracked chains have a single store here.

  • European Wax Center (801)
  • Hair Depot (25)
  • Excalibur Hotel & Casino (1)
  • Amazing Lash Studio (194)
  • The Lash Lounge (79)
  • Waxing the City (88)
  • The Hair Palace (3)
  • Other tracked chains

Top tracked chains by store count

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