Growth
Stanton Optical against its category
The biggest tracked US eyewear store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Stanton Optical's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | LensCrafters | +0.1% |
| 2 | Visionworks | -3.5% |
| 3 | Stanton Optical | +12.8% |
| 4 | Eyemart Express | +5.9% |
| 5 | Eyeglass World | -4.4% |
| 6 | SVS Vision | -3.4% |
| 7 | For Eyes | +0.8% |
| 8 | National Vision | -9.9% |
| 9 | Cohen's Fashion Optical | +6.6% |
| 10 | SEE Eyewear | -3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
250 tracked Stanton Optical locations across 29 US states. Texas, Florida, and California hold 48% of them.
Tracked stores by state
- Texas 58
- Florida 35
- California 28
- Georgia 23
- North Carolina 22
- South Carolina 11
- Indiana 10
- Oklahoma 9
- Wisconsin 8
- New Mexico 7
- Tennessee 6
- Louisiana 5
- Oregon 4
- Alabama 3
- Ohio 3
- Arkansas 2
- Idaho 2
- Illinois 2
- Michigan 2
- Alaska 1
- Arizona 1
- Kansas 1
- Missouri 1
- Mississippi 1
- Nebraska 1
- New York 1
- Pennsylvania 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Stanton Optical
Tracked chains Stanton Optical customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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