Growth
Club Pilates against its category
The biggest tracked US fitness studio chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Club Pilates's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Orangetheory Fitness | -18.4% |
| 2 | Club Pilates | - |
| 3 | CorePower Yoga | -6.6% |
| 4 | Burn Boot Camp | - |
| 5 | HOTWORX | - |
| 6 | Body Alive | - |
| 7 | StretchLab | +9.3% |
| 8 | YogaSix | - |
| 9 | BODYBAR Pilates | - |
| 10 | [solidcore] | -52.5% |
Share of tracked category spend, indexed
Store footprint
Store map
585 tracked Club Pilates locations across 42 US states and DC. California, Florida, and Texas hold 29% of them.
Tracked stores by state
- California 65
- Florida 61
- Texas 42
- Illinois 34
- Virginia 31
- North Carolina 27
- Ohio 27
- Georgia 25
- Maryland 23
- Pennsylvania 22
- Michigan 21
- South Carolina 18
- New Jersey 16
- Tennessee 15
- Arizona 13
- Colorado 13
- Indiana 12
- New York 12
- Utah 12
- Alabama 10
- Wisconsin 8
- Connecticut 7
- Iowa 7
- Missouri 6
- Oregon 6
- Arkansas 5
- Idaho 5
- Kentucky 5
- Oklahoma 5
- Delaware 4
- Minnesota 4
- Louisiana 3
- New Mexico 3
- Nevada 3
- Washington 3
- Hawaii 2
- Massachusetts 2
- Mississippi 2
- Nebraska 2
- District of Columbia 1
- Montana 1
- Rhode Island 1
- Vermont 1
Customer overlap
Who shops at Club Pilates
Tracked chains Club Pilates customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends