Trends · data through September 2026

Makeup & Cosmetics in the United States

Iceflower tracks 1,415 stores from 14 makeup & cosmetics in the United States. Lebanon-Monticello Merle Norman Cosmetics and Facial Spa grew fastest over the last year, ahead of Kiko Milano and Merle Norman Cosmetic Studio.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
14
Tracked stores
1,415
Consumer panel
130M+

Growth ranking

Fastest-growing tracked makeup & cosmetics

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lebanon-Monticello Merle Norman Cosmetics and Facial Spa and Kiko Milano sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa ▲1 +16.1%
2 K Kiko Milano logo Kiko Milano - +12.2%
3 M Merle Norman Cosmetic Studio logo Merle Norman Cosmetic Studio - +5.0%
4 S SEPHORA logo SEPHORA - +0.3%
5 N Nail Tek logo Nail Tek - -0.0%
6 C Charlotte Tilbury logo Charlotte Tilbury - -2.5%
7 C Cos Bar logo Cos Bar ▲1 -5.4%
8 M MAC Cosmetics logo MAC Cosmetics - -10.0%
9 T The Cosmetics Company Store - -10.8%
10 M Merle Norman Cosmetics - -13.8%
11 B Benefit Cosmetics BrowBar logo Benefit Cosmetics BrowBar - -32.2%
12 M Merle Norman logo Merle Norman ▼2 -41.0%
  • SEPHORA
  • MAC Cosmetics
  • The Cosmetics Company Store
  • Merle Norman Cosmetic Studio
  • Nail Tek
  • Lebanon-Monticello Merle Norman Cosmetics and Facial Spa
  • Cos Bar
  • Other tracked chains

Store footprint

Store map

1,415 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • SEPHORA (869)
  • MAC Cosmetics (88)
  • The Cosmetics Company Store (94)
  • Merle Norman Cosmetic Studio (173)
  • Nail Tek (30)
  • Lebanon-Monticello Merle Norman Cosmetics and Facial Spa (44)
  • Cos Bar (13)
  • Other tracked chains

Top tracked chains by store count

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